Email newsletter: What is it?
Email newsletters filled with ads and sponsored content represent a huge opportunity for publishers who want to drive revenue. They are essentially an email, usually an edm with summarised content that makes or break the attention you get to your blog.
How to generate revenue with email newsletter?
Ways to drive revenue with email newsletter are done through 3 primary opportunities: subscription models, ad space, and sponsored content.
Use a subscription model
One of the most popular methods to drive revenue for publishers is to charge a subscription for content. After all, it costs money to receive a newspaper or magazine in print. Even though we’re in the digital age, content subscriptions still represent an opportunity for revenue. But you have to create email marketing campaigns that highlight paid content to encourage readers to subscribe.
1. Balance free and premium content and users
If you’re using a paid subscription model, then you must balance what you give away for free with premium content. The goal is always to encourage more casual readers, those who read the free content, to sign up for a premium subscription.
One way to inspire the transition from free to paid content is to show the beginning of an article or post in the email body. This entices the reader and makes them feel like they have privileged access to the content. Just like some academic sites where they show a part to make potential users curious. If they really need it, they will convert.
Offer a mix of free and paid content
Another example of this could be like Viu, where you get to watch free drama or pay to watch exclusive movies.
Examples of email newsletter
Your email could contain the copy from a free post. Give links to paid posts either at the beginning or end of the email. The same effect occurs: people will see the free content and may be more inclined to click through to the paid content, thus increasing the chance of converting to a paid member. One example is to send freebie to let people “try” premium experiences. Don’t forget to make your email newsletter relevant.
2. Send automated content
Automation makes everything easier. Integrating your email marketing platform with third-party services will make everything smarter and segmenting easier. Automatically push published content into an email, and then provide relevant suggestions based on the topic you’ve designated for that post.
Sell ad space in your email marketing campaigns
Publishers and content marketers have long relied on print and website ads to create revenue. The world of ads has opened up to email marketing campaigns, potentially making your emails even more profitable.
3. Create dynamic content banner ads
When it comes to banner ads, be relevant. they need to be appropriate for the recipient. It doesn’t make sense to have ads for cosmetics in an email marketing campaign that highlights home improvement.
Apart from matching the content, it’s also important to match the recipient. Utilizing demographic information based on gender and location is a great start. You can tailor your ads to fit the type of person you’re emailing to.
Going a step further, if you can incorporate these demographics with past campaign information—emails opened, content clicked on— you can begin incorporating dynamic banner ads based on segments you’ve created.
5. Use transactional emails
Transactional emails, sometimes called “system-triggered” emails, are automatic emails that are triggered by an action, such as signing up for a newsletter, creating an account, or placing an order. Because some of these emails, like welcome emails, have such high open rates (a potential 86% lift above regular emails), they’re perfect for ad spots.
Many retailers include promo codes in their welcome emails, offering a discount as a thank you. This is like many blog shops! This is a prime position for a sponsored ad. You could offer thanks to the new subscriber by including an ad at the bottom that includes a discount.
6. Sponsored content posts
In the midst of your content newsletter, there are definite opportunities to include content from other companies and marketers. While it’s important to maintain your brand standards, you should be able to incorporate other content and get paid for it. This example shows how easy and natural it can be for your email marketing campaign to incorporate sponsored content.
It’s worth the effort to make these ads look natural in the lineup of your email marketing campaigns. If your readers are having a great experience interacting with them, you’ll be able to generate more revenue as your ad partners see the value behind those placements.