Top blogging myths in Singapore

How did they become successful?

blogging myths

For the record, many of the bloggers that are now successful out there started blogging out of passion (or to rant), instead of monetary gains. Here are some top blogging myths!

Take them with a pinch of salt and hopefully, you will come across 1 that will inspire you to start writing!

Where to start?

where, direction, confused, scared

The first question you should ask yourself is, are you going to monetise it? The main point that we are trying to drive at is, simply intending to have a successful blog (or business) as a full-time career is not a one night attempt.

That’s why it’s important to know the direction you are heading towards.

Let’s clear some doubts!

  • Blogging Myths 1: “There are already so many blogs on food, fashion, lifestyle…”

Do blogs still work? How do I fit in? It’s for certain that certain niches have more bloggers than the others, but it doesn’t mean that there’s no space for you.

Find what you love, and create one. We shared that creating a blog is super easy, and if you have the passion, start drafting your personal creative angle that differentiates you among the saturation. Hard work makes the dream work!

  • Blogging Myths 2: It’s so easy and free!

Yes, it’s free. That’s the real enticing part.

But this really depends on the platform you want to start. For example, Tumblr, WordPress, blogger all come at no cost. But you have to keep in mind that many successful bloggers put in effort and money to bring their website domain high among the searches. These efforts do come at some costs!

  • Blogging Muths 3: I will probably run out of ideas as time goes by

If you pursue something passionately, you will never run out of things to write!

Although we got to admit that once you have the basics covered, it’s tricky to come up with topics that attract. However, once you overcome this challenges, you will get the hang of it!

  • Blogging Myths 4: Blogging can only be a side job

That’s where you start. As you start writing more, you will start seeing yourself grow.

Generating content is essentially the basis of blogging. We know it takes a lot of time and effort to promote, generate leads and views, write your drafts and staying on top with trends. But really, blogging CAN be a job.

  • Blogging Myths 5: You need to be able to write well

Really? Many bloggers started writing in an informal way, and they became successful. People read blogs to get a personal perspective on things/experiences. They are not searching for formal websites with statistics. Remember that!

  • Blogging Myths 6: You must have high traffic to earn

Traffic is really, really loosely correlated to the income you earn. You can have super high traffic, but people leave your page as soon as they click it. It’s only true when you convert traffic into loyal customers/readers!

  • Blogging Myths 7: All I have to do is to create a blog and people will start reading

Creating a blog is so easy, and it’s needless to say that thousands/millions of blogs are created on a daily basis. You have to actively promote your blog!

Some ways include on your social media, search engine optimisation, email, or really any marketing tactics to help you gather attention.

  • Blogging Myths 8: The only way to make more money is to sell ad space on my blog

google adsense, advertiments, space

Although this may be true for some bloggers, the bulk of your income should come from the products/services you are trying to sell.

The direct and easiest route to selling ad space is through joining the google adsense’ big family, but really, try out the various strategies. There are so many out there for you to earn money from your passion.

  • Blogging Myths 9: I can be the next top blogger in a night

Behind every success stories is hard work, and many rounds of trying. You have to be clear that success is cumulative, and it’s built over a period of time.

Like how traffic takes time to build, give yourself time to accumulate on your ideas and blogging knowledge. You will get there!

Remember that Singaporeans like to follow trends, and if you get them to like you, you may open up your blog to a whole lot of readers.

The idea here is to be unique and distinct yourself from the competition. A blog is just like a business you are trying to start, easy to create, takes the effort to sustain, but if you are on the correct route to success, you can earn money from it!

How to choose a blogging platform?

I want a good blogging platform

Want to start a blog but not sure which blogging platform to choose?

blogging platform

There are plenty of blogging platforms out there, but all of them have their unique niches. We are going to dive into the various platforms, and give you some tips on popular blog sites till date!

Understand what each is good at, and choose the best one to represent you.

  • Blogging Platform 1: Tumblr


Comparing to the other popular platforms, Tumblr was a little slow. But it has this special approach that’s perfect for early starters. Just like “microblogging”, Tumblr allows you to share content with other users through resharing it.

Uniquely like Instagram, Tumblr is not going for long-form content.

Instead, it’s beautiful photos, quotes and short snips and lots of animations. It’s really different compared to other platforms, but this minimalist and easy approach have won the hearts of many users. Plus, it’s really easy to get started.

If you are going for something personal, try using Tumblr! It has a lot of artistic inspirations, quotes, and photos.

You may find someone similar to you- like a soul mate there! 🙂

blogger, platform, blogging

One of the pioneers in the blogging industry. Owned by Google, this friendly household domain is the best option for those who want something fast and simple. The set up is really simple, within minutes, you can choose your favourite template and start drafting! The downside is that it is not really for advanced users.

It’s for you who wants to start with a simple and personal blog with a niche!

wordpress, blog

Easily the most popular and highly accessible platform for most bloggers and organisations out there.

It is hosting millions of blogs and still growing! The main reason for its popularity is really its flexibility and convenience it gives.

One of it is customising our permalinks. WordPress is on trend with the customisation criteria, and the tools are at your disposal. It’s straightforward and easy, even for beginners.

On top of all these, there are also features that allow you to customise your theme- so that your page looks and feel just how you want it. Additional useful plugins like SEO analytics, social media sharing, and content optimization are all available.

Their open concept of customizability for you to build your best page is really their winning strategy, and really, any page is suitable to go on this.

weebly, blog

The perfect platform if you are a beginner with lack of knowledge on web design. This web builder platform allows you to build yours with simple guides. You simply have to drag the elements you want, and Weebly does the backend coding for you.

There are choices between free and professional accounts, where you can customise your page to different degrees. Of course, you enjoy more perks with a professional account. Such as analytics, mobile rankings, and SEOs.

If you consider yourself a beginner or an intermediate blogger, a really considerate feature is the download ability of the site’s code so you can still keep your favourite formatting if you move to another site!

wix, platform

Just like the above, you can build your own look with the simple builder. Skip the ugly part, to the beautiful parts of benefiting from using Wix.

You will find a lot that you love here. Wix provides many features to assist you in growing your page. The styles and formatting are of current favourites, where Wix exhibits a very strong base of current trends and styles. The user base is a loyal group and Wix is definitely growing steadily.

Wix is now ranked as one of the top website builders, and if you want something easy, you may consider this.

If you want to start a business (e-commerce), Wix is a great fit. Beginners and creative content creators/writers can also consider this!


Does it attract you if a page is designed to work like the human brain? Expanding outside the arena of blogging, it provides you the ideas you need to draft content.

Unlike other blogging platforms, Svbtle has a dashboard designed to help you draft your ideas and guides you through each step to the last where your content comes to fruition.

The final design is sleek and easy to read for your readers. One unique part is the design of their text editor- aimed towards a distraction-free experience for you to work at maximum efficiency. It’s a great free-flowing platform for writers to start growing and developing ideas.


Ghost welcomes real advanced users onto their platform- giving them complete control over what they want their users to experience.

It offers very unique features to make it stand out, especially the split screen editor that let you see a preview of your work real time as you edit on the left.

The multiple users function like google docs allow you to collaborate and edit with fellow editors! The content is formatted so it’s extra easy for you to pick and choose your workflow just like emails.

If you want something advanced and intricate, or a business with a team of writers, try ghost!

medium, write, share, blog

Just like how it’s name sounds, you can join a community of people with topics you love through this platform. Simplicity at its best describes what you can experience at medium.

Simply for the feel of sharing, you can start writing and have your voice heard without the responsibility you have for your readers as a full-time blogger.

You can jump in so quickly, and start writing about anything that you love, and start sharing. It’s really free and open.  Just like how you construct pieces for others, you can also read other people’s writings, and in turn, benefit you in many ways you can never imagine. It’s a beautiful place to get connected with the true idea of content sharing.

squarespace, blog, platform

Squarespace helps you check off the aesthetics. The page is essentially a visually pleasing page, looking extremely polished and minimalistic. It will be a good choice if you depend a lot on layout and design- especially with a clean look.

It also allows you to build your own page like Wix, and this high level of convenience is amazing! Going deeper for your understanding, a feature called cover page allows you to design scrolling layouts that can be fitted into a template or custom on it’s own, really adds a unique edge to your website simply.

Every template is properly templated, where the resolutions will appear properly on mobile/tablets/ computers. This may not sound like something spectacular, but it will really help in your customer experience and search rankings.

The thoughtfulness they have placed into designing warms out heart. The fact that everything is so easy and user-friendly can be customised at the touch of a click. Businesses or beginners looking for a friendly and attractive web design- try this web builder!

How to start blogging 2018

Should I start blogging?

start blogging

If you are having concerns to if you should, one of the biggest misconceptions is that you have to be a fluent and good writer to be a good blogger.

It’s not far from the truth, but people read blogs to get a personal opinion on some topics they are also interested in. Most bloggers do write in an informal and reading their blogs feel like a conversation.

What is a blog?

It is a website with a series of ongoing information based on chronological order, presented as a list of information entries. Something like a diary type commentary, might also link to other articles. The topics for a blog ranges from personal to global issues, it can be really narrow or broad. It’s versatile!

You don’t have to be an expert in order to own a successful blog. Stay true to yourself, remain authentic. Readers want to get the most personal experience that you shared. Mistakes, personal experiences, lesson learned are what they are really looking out for. That’s how you build personal connections with your readers.

If you are looking for an easy and most importantly free guide to how to start blogging in 2018, here’s a step by step guide for you.

How to start blogging in 20 mins.

  • Select your blog name- It’s really important to choose something easy!
  • Choose and register your domain– choose where you wanna host your blog at
  • Customise your blog- There are millions of templates out there, find the best one.
  • Draft and write your first post- This is the real fun part!
  • Promote your blog site- Get people to notice you
  • Earn from it- Make money from the content you create

Let’s start working on your blog now, shall we?

Select your blog name:

blog name

This is the most crucial part. It sets the directions as to where your content is heading towards. You may want to consider what you will be writing first before thinking of a blog name.

A good blog name should be easy to remember so that your readers will be able to remember your blog name. It should also be related to your content, so it’s easier for your readers to know which direction they are heading.

For example, if you are blogging about food, you may want to include that in your blog name. For example, “recipes”, “taste”, “meals” could hint that your blog is about food/cooking. If it’s something personal, you can consider adding your full name, or initials, anything that describes you actually.

Tip: Have a few in case they are taken!

Choose and register your domain

You need to choose your blog host and domain.

A blog host, for example like, is a website/company that stores all your information you post up on your blog. Through them, you deliver the information you type to your readers in the form of a blog. This is compulsory. So it’s really important to choose a good blog host with an easy interface to create content.

Depending on your need, and content direction, select if you want to pay a premium or something free will be sufficient.

Customise your blog

customise, blog, theme

Log into your registered account at the blog host. Change the default layout into something comfortable for you.

Everyone defines their blogs, and there are many layouts and blog templates out there for you. Themes control the entire feel and design of your blog. To apply different themes is very easy, you find the best template you love, copy and paste the codes, and select apply. There you have it.

Now, many blog hosts also have pre-designed themes where you choose from. These make life so much easier!

Here comes the fun part- Draft and write your first post

To begin writing a new post, you may want to do a short introduction of yourself and your content direction! Slow and steady, your content will start generating leads and reads.

You may also want to research on how to attract readers, or read our previous post on how other bloggers approach content creation on blogs!

Promote your blog site

For a start, creating a blog and having a nice theme is what shapes how it looks. Your content dresses it up and you have to spend some time grooming it. With the evolution of social media, you can consider promoting your blog content on your personal platforms.

With organic sharing, it automatically multiples your readers. You may also want to try email marketing, to keep connecting with your readers. One form of email marketing is to inform them of your new posts so they will be notified.

Earn from it- Make money from the content you create

google adsense, advertiments, space

Once you have reached a good amount of readers, making money from your content is actually pretty easy. The simplest form is to sell advertising space on your blog. The fastest way is to join google adsense. Google does all the work for you. They locate the advertisers, and all you really have to do is to place the code on your blog and start running advertisements. Other means include writing reviews on your blog or to sell your own creations such as products/services.

We hope this guide was useful for your initial blogging journey on how to start a blog!

Trends of how bloggers approach content creation

How to approach content creation?

The pace of content creation is accelerating.

content creation, blogging

The business of creation is evolving into words of finer and better quality. This is because people are putting in more effort into drafting their words and hence the pace of this change is getting faster.

Highlights of content creation for 2018.

new year 2018, 2017

Let’s get to the insights of what exactly are these changes, shall we?

  • More time and effort spent on blogging

According to orbit media, it took an average of 2.5 hours to create one average blog post. In 2016, guess how long it takes? 3 hours and 16 mins! That’s an increase of an average of 45 minutes.

Twice as many bloggers are now spending 6+ hours on their average post. The dedication to content creation is real. The competition is real.

They also found out that more time spent on content creation yields better results.

“33% of bloggers who spend 6+ hours per post report “strong results”. Only 23% of bloggers who spend less than 6 hours per post report “strong results”.”

  • Trends in the length and format of blog posts

serious bloggers

Blog posts may just be an informal article, but as seen above, we know that bloggers are getting serious with their work.

Posts now are getting longer, more details are added. Visuals are also a special requirement where it engages readers.

What kind of media do they include?

  • Multiple images
  • Videos or audio
  • Lists
  • Others include stories, quotes, questions or links, etc

Efforts do yield good results, you can consider adding visuals to engage your reader so they will stay longer on your website.

  • Trends in frequency, how often we’re blogging

The apparent trend is that bloggers are posting less often.

The publishing frequency is directly related to the better results. As you gain credibility and awareness on the internet. Blogging also improves your search engine positioning and thus you will appear more often when relevant searches are included.

“Although it’s hard to tell, I’m hopeful that these bloggers are focusing on less ‘truly exceptional’ pieces of content instead of many ‘good pieces” EXPERT INSIGHT: JOE PULIZZI, CONTENT MARKETING INSTITUTE

  • How to promote your content?

How do bloggers drive traffic to their blogs if they only do #sponsored blog posts? Below are some ways!

  1. They inform their readers on their social media platforms. They promote their blog posts there.
  2. Buying traffic- paid visitors.
  3. Being SEO-savvy and this makes it so much easier to drive your content with relevant keywords. These people usually are the one who drafts longer content and spend more time to create a blog post.
  • Measuring your “worth”

Social media is in its prime than never before. If we really break down the job, it’s communicating, creating, then measuring.

Many brands and creators are data and number driven, as this is what the price of content derive from. Remember that it’s important to check your content, measure your results. Get to know your audience before you lose them.

You have a long way to go, keep being consistent in what you do and consider following some of these tips along the way to perfecting your way of writing!

The latest blogging trends 2018

Key blogging trends 2018

There are millions of posts going up on blogs every single day according to latest statistics.

Expectations of content quality

With the expansion of social media, the rapid-paced marketing world does not accept “okay” content. With so many posts published every day, you have to stand out with awesome content and that’s how you start growing your business with content marketing.

What do the bloggers have to say?

According to orbitmedia, where they ask more than 1000 bloggers how they approach their job as content creators every year. Although the questions are simple, the answers reflect that the industry is changing.

The content business is evolving. Thousands of other bloggers spend hours weaving up their posts, and in fact, in Orbit media’s latest report, the average time a blogger takes to write a 3000-word blog post is 9 hours and 45 minutes.

Although social media has made most of us get used to short-form content, blogging is critical to online marketing.

How blogging play a part in your buyer’s behaviour

search, google, blogging trends

A buyer’s behaviour before purchasing usually start by researching on the product before engaging with a sales representative to understand the product better. Their research begins with the search engine search and they will land on pages with content created by you.

Sales generation

sales, leads

Therefore, if you are planning to increase sales generating, you need to increase your content output. With this useful information to interested Inbound leads, the probability of converting them to customers increases to a higher rate. These rates start growing slowly, inbound traffic increases slowly as your Search engine optimisation (SEO) improves.

Relevancy to increase inbound traffic

With more content thus improves your relevancy, your inbound traffic will get better.

Blogging trends to cut the queue

Below are some blogging trends for you to get ahead of the crowd of bloggers.

Have a plan

First, you generate a strategy. It helps in keeping you in line and accelerate the production of good results. Having a documented content strategy in line with your company plans, you can better reach out to the public.

Did you know that it is 13 times more effective if marketers prioritise blogging? These positive return on investments of your time are the increase in traffic, leads, and sales.

Having a documented strategy prevents you from missing the target and also connects your targeted audience to a schedule. With a quota of blog posts every month helps to maintain your SEO, convincing your readers of your sincerity and credibility.

On average, postings 5-10 times a month is not enough, at least 16 posts and above is sufficient. And if you don’t, you are probably missing a big part of your potential customers.


Plan your topics and start writing them. Schedule them so you assign concrete dates to them.

Long form content is here to stay

Secondly, long-form content is key.

You have to be satisfied with your own content creation because chances are if you are not happy with your content, your potential readers will highly not be satisfied as well.

No wonder many bloggers and content creators are struggling to engage people and refrain them from bouncing. Don’t forget that content length is also a contributing factor. More detailed and in-depth blog posts generate as high as 9 times more leads than shorter posts.

One tiny pro tip: Keep updating your readers with the latest content

Also, write the content in the perspectives of your prospective reader. Why are people clicking on my post? What do they want to find out? Traffic is driven to your page to find a solution to a problem, so give them what they want to know.

Engage your readers with videos

Include videos in your posts. It is evident how rapid video consumption is growing, Youtube now has more than 1.5 million users that watch content every month.

youtube, social media

Imagine how much content they view on a daily average? 1 hour every day. That is a lot of video watching and this is one trend marketers need to take notice of. You may want to consider using videos to drive engagements to your blog and keep leads around longer.

Blogging is not going to phase out anytime soon. With more bloggers coming on board, actually means that you should be focusing on two things: blogging and making sure your content stands out. Long-form content is top content and also the key to success.

thumbs up, good, positive

Try to include these blogging trends into your 2018 blogging tactics to get ahead of the competition!

Do blogs still work?


Are blogs still useful?


blogs, writing

Raise your hand if you have asked yourself this question a thousand times in these recent years.

With the evolution of social media platforms like Instagram and Twitter, the way we connect with our audiences and generating content is through a different visual method.

Now people get information through a concise text like captions and beautiful images. So, do we really need to draft long written blogs to connect with our audiences?

Blogging and content creation

blog, functions, areas

While the setting up of a blog is so easy, it’s important to work on the right context in order to make an impact in the cyber world for a long time. And essentially, making a living out of blogging… do they still work?

As online and searching spheres evolved into fast and short systems, it is extremely difficult to keep up with the trends and practices along with the advancements in technology.

But here’s 3 reasons why we still need blogs.

Drive your crowd to a commonplace

Having a social media platform, maybe say an Instagram account is to drive traffic to your website. Which is essentially a blog where relevant audiences are able to find the information they need.

If you do a good job in maintaining and generating content, people will access it directly and thus your website will generate a decent traffic. There’s a lesser distraction to getting the news across unlike social media feeds!

Long form content

You can never go wrong by being detailed with your content. The introduction of social media may have shaped us into saying things too quickly. And let’s be real, what’s the longest do you actually read for captions/posts? Maybe one to two sentences.

But some topics and need longer sentences to put the exact description across. On a blog, you will have more room for exploration and explanation and readers visit with the intention and expectation of long content.

Search engine optimisation (SEO)

Although there is search engine marketing available now on Google where you can place a budget to have your websites/relevant pages appear as one of the top searches as paid advertisements, SEO is the long-running safety net where Google or rather any search engines will place your websites up on their lists with optimal optimisation.

This is done essentially through keywords and many relevant topics when people search for something. The most effective way to increase your search ranking on search engines is to provide readers/searchers with relevant content that they are searching for and therefore will get engaged and thus share.

It is truly both that simple and that hard, but it’s definitely not far from achievable. Remember to update regularly so that people who are your regular readers will always get rewarded for their efforts!