What is a blog budget?
If you’re trying to earn sufficient money from your blog, you cannot rely on simply content creation and freebies. By investing in your efforts, it can be a real struggle to grow your audience. However, excessive investments on your blog may lead to failure if you fail to track and balance the accounts. Your return on investment may be diminishing although the figures looks attractive.
If you aspire to be a blogger, or you are already one, it’d eb smart to clarify the costs it takes to achieve your goals. What is the real budget to set and where do you spend your money on?
How to set a blogging budget?
There is no one budget that fits the requirements of all bloggers. But here’s the guide to the right amount of investment to place in order to achieve your goals.
There are three kind of bloggers as follows:
- The for fun and wants to keep costs to a minimum blogs.
- The serious blogger committed to growing their blog as a part time interest. Do not mind spending (much) money to enhance their enjoyment or success.
- The real blogger and a business owner. Willing to put in any expense that increases their profits.
First, it’s crucial to choose the path you are going towards and start tracking and planning your budget.
Here’s the breakdown of the costs you may incur.
To start a blog, you need a basic laptop to create and search for your content.
Hardware- A BASIC LAPTOP
If you are already writing, you may already have a computer/laptop. If you are just starting out, having one is a worthy investment.
Comparing the prices of high-end to low-end laptops are the extra lightweight and efficiency to work on the move and get things done faster. It’s obvious to get a laptop than a desktop as who knows you may need to work on the move?
Depending on your needs, a basic laptop can cost from $400 onwards, with speed and memory variations. A more powerful laptop – with more memory, processor power, and a bigger screen is for the serious people. If you are planning to edit large video files for example, you may need high processing powered laptops. A more powerful laptop will cost from $1000 to $3,000, depending on brand and features.
Well, there’s also electronics fair during specific periods in a year. It will be great to catch up on these deals to maximise your earnings.
The choice between Windows laptop or Macbook is likely a matter of personal preference. Macbooks tend to be more expensive than their Windows-based equivalents, but are arguably easier to use and require less technical knowledge to maintain.
Well, for the serious bloggers pursuing this as a job, creating high-quality multimedia content is almost essential. You will need more tools to achieve this. For example, a food blogger is expected to take yummy food photos and videos. If you’re branching into youtube (video content) then the videos must have clear sound and lighting.
Some tools include:
- High-Quality Camera
- Different camera lenses
Although smartphones have great cameras, but very few give you the quality a digital camera with detachable lenses offers.
Great photographs would require investments in a camera and additional lenses that help you capture beautiful, shareable photos. There will be a huge difference if your goal is to create viral content.
You can see the difference when comparing a photo with smartphone of an and a photo with a camera. Same goes for your audiences.
Have you ever watched a video, and all you hear is an echo, the podcaster’s breath, or low volume? Poor sound quality is a major turn-off for most people especially for video content.
The type of microphone you need to solve this problem varies significantly based on the content you’re producing, but aim for quality. You do not have to spend a bomb on audio devices. One consideration could be the Audio-Technica ATR2100USB ($60) for interviews and vlogs if you’re sitting at your computer.
Video Camera and Webcam
Like your microphone, the video camera or webcam you select should be based on the type of content you’re creating. If you plan on filming activities or events, stop using your smartphone video camera. Invest in a good quality camera with the HD option that films up to 1080p – the highest quality streamable on YouTube.
For short video your digital camera might work just fine – particularly if you have one of the newer DSLRs described above. But if you’re shooting longer videos that need to be super high quality, then you will need to invest in a dedicated video camera.
Light Boxes and Tripods
Great camera does not guarantee good lighting and steady hands. If your content is photo/video, consider supplementing your still and video camera purchases with light boxes and tripods. A very basic light box set and tripod should work just fine. Many uses the ring light, and that can be one consideration. If you are considering the upper end, a professional lighting rig could cost thousands of dollars.