Tips for Branding and Blogging with Social Media

social media branding, social media

Branding yourself on Social media

There’s so much that goes into creating a successful small business marketing campaign. Branding, content marketing and social media all play important roles in this area. So you need to come up with the mix best for you.

Here are some of top tips by members of the online small business community for promoting your small business with content marketing, social media and branding.

Importance of Consistent Branding

consistent branding

If you want customers to remember your business, you need to create a brand identity that’s consistent across platforms and messages. Consistency is a main tenant of branding, but it’s still something some entrepreneurs overlook.

Improve customer social media content distribution

social media, customer service

When you’re marketing a consumer focused business on social media, content creation is only part of the process. You also need to be able to distribute this content effectively.

Keep up with changes in social media

Social media platforms are constantly changing and updating. So if you want your marketing strategy to be successful, you need to be able to adjust to those changes.

Consider the ideal blog post length 

blog post length, ideal blog post length

There are many schools of thought about how long blog posts should be in order to attract the most possible search traffic. There’s not a simple answer to the question. But there are many things you can consider to make a good decision.

Update old blog posts when you’re out of ideas

If you find yourself out of ideas for what to post on your business’s blog, you could simply go back and repurpose some previous content.

Be Creative

be creative
Creativity watercolor concept with be creative lettering and art and logic symbols set vector illustration

Creating effective content for your business requires a lot of creative thinking. This creativity grows over time for a lot of business owners, but there are some things you can do to intentionally develop this characteristic.

 

Talk to your customers

talk to customer, customer relations,

One of the main purposes of using social media is to start conversations with customers. You can even build bot sequences to automate parts of the process.

Don’t miss out on free online advertising opportunities

When you first start your website, you might actually find the opportunity to take advantage of some free advertising credits. A recent post by Susan Solovic goes over how to best utilize these opportunities so they make a big impact on your business.

Incorporate video into business

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Video has so many different potential applications for businesses, from content marketing to training. So if you have yet to make use of this format, this explains why you should rethink this strategy.

Guide to develop a digital brand presence

social media, online presence, brand

Establish your digital brand presence online

If you want to turn your small business into a big one, at some point you’re going to need to go digital. There’s even more money to be had online, whether that’s from becoming a social influencer, turning online ads into brick-and-mortar sales or something else entirely.

How to start?

digital presence, goal, where to start

But getting started can be tricky. You’re an expert in your business, but just because you know how to provide a great product or service doesn’t mean you know how to get strangers on the internet to buy it. What do you need to make a great website? Where should you focus your energy when developing your online presence?

We’ll walk you through three must-haves for any small business going digital: building a website, establishing the brand on social media and creating an email list. If you can do just those three things, you might not become the next online empire, but you’ll at least be off to a good start.

1. Build a website

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Making a website seems impossible for some, especially those who do not consider themselves tech-savvy. But you don’t need to be Mark Zuckerberg to create a landing pad for your customers or audience. Web builders such as WordPress or Squarespace can make it relatively simple.

That’s the key: stick to simple.

You might think that a simple webpage is boring, but look at the Entrepreneur page you’re reading right now: You don’t see a bunch of crazy flash objects or pop-ups. Instead, you see white space. You see images with 3:2 ratios (3 pixels in width for every 2 in height) and black text that’s easy to read.

This simple style allows us to create content easily, which keeps us consistent. Entrepreneur doesn’t post one article every couple of weeks — we write and publish new pieces every day, so the site is always fresh when you come to read it. In the same way, you don’t want to throw all of your resources into a single page that you’ll never be able to update or add to.

Persist and perservere

This is a long term work in progress. Do not do too much, you’re only going to make it harder for yourself down the road if you try too hard.

Be honest: to yourself and your reader

Consumers expect a page to load in two to three seconds. If the page doesn’t load quickly enough, many people will abandon the website before they even get to see it. Chance wasted.

This advice is critical if you are selling a product or service on your website. If you are going to have a main website to link your socials,  please optimize your marketing funnel. This ensures effective consumer conversion from lookers to buyers. 

Companies lose billions every year from customers who abandon their online shopping carts. There are a million reasons why this might happen, and you can’t control them all. However, you can control your website by simplifying the process. 

2. Establish your brand on a social media platform

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Focus on establishing your brand on a social media platform, not every one. It is hard to maintain and try to go viral on every platform. 

Locate your audience

audience, social media

Do some research on where your target audience like to be at and focus your efforts there for a start. Regardless of which platform you choose to invest in, here are two important tips to build a successful social presence.

Consistency.

Like your website, this is a long term investment. You will not start going viral with your post. Even if you do, one post is not enough. Look at how social media influencers and powerful brands start. They are well aware of the importance of consistency if they want to make content creation their job.

One tip may be to schedule your posts. It is always good to plan in advance. Stick to it. Don’t get swayed by comments or get impatient if you don’t see results right away. Learn and get better as you go along. You will grow, and changes will bound to happen. With time, your audience will start noticing your hardwork and grow along with you. 

Approachability

Be there for your followers. If a customer has a complaint, he or she might reach out to you on social media to ask about a solution. The way you react in those moments will define how many of your potential customers see you. So try to make sure you always put your best foot forward — you never know who might see your post or what kind of following they have.

How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach

How to maximise SEO

seo, blogging seo, content creation

Pillar pages can be a great way to boost SEO for the services you offer. There are three general phases in a pillar page campaign; planning, content creation, and promotion. You need to do the planning, and your content needs to be great – but promotion is perhaps the most important part of a pillar page campaign.

And while simply having a pillar page with links pointing to it from your separate content pieces will boost your SEO, you can get much more traffic, and generate more leads, if you promote the pillar page and the pillar content correctly.

To get the most traction and best results from your pillar page you need to use a promotion strategy that keeps your topic top of mind with your audience. You should also monitor performance so that you can optimize your pillar content and promotion schedule.

Here’s a break down for you. It includes explanation on how to publish, promote, and monitor pillar page content to maximize SEO and reach.

Publish All Content and Verify Links

This is the first step. Once your content is done, get it all published.

  • Publish the pillar page
  • Publish all content pieces
  • Verify all links to external content from the pillar page work
  • Verify all links to the pillar page from the separate content pieces work

Setup Social Monitoring

social monitoring

Configure social listening tools to monitor for the keywords used on your pillar page. If you don’t have social listening tools here are some options to consider:

  • Google Alerts Free, but less functional than many paid versions which can often monitor more social networks, blogs, and websites.
  • Mention Robust social monitoring, offers free and paid versions, good for daily monitoring.
  • BrandwatchRobust social monitoring, offers paid versions, good for daily monitoring.
  • There are more robust tools like Simply Measured and Nuvi as well at higher price points.

Many social, SEO, and content research tools also have social monitoring built-in. One of these include:

  • HootSuite Free and paid versions good for monitoring Twitter. Many other social media management tools offer twitter monitoring.

What to Monitor

Monitor for the following:

  • Mention your brand.
  • Include your core topic keyword.
  • Mentions of your primary subtopic keywords.

Use Monitoring to Increase Engagement

monitoring

Use mentions of your keywords as an opportunity to respond on the same social channel, and provide additional value to those participating in the conversation by answering questions, or provide links to additional information.

Also look for patterns of mentions. If your core topic or subtopics are being talked about frequently on specific channels or by specific groups, share more frequently on those channels, and target those groups with information and promotions about your pillar page and related content.

Engage Influencers

If you have relationships with influencers, reach out to them to make them aware that you’ve published your pillar page. But don’t just send a link – make the case as to why it’s important to their audience. Give them data-backed evidence as to why it matters to them.

Promote on Websites and Social Media Channels

promote social media

Promote your pillar page when it’s final and published and all the initial content is linked. You should also create a schedule of continuous promotion to keep up the buzz about your pillar page. You should also publish each linked content piece at the same time you publish the pillar page – but you should stagger some promotion tasks for these content pieces to keep your engagement fresh and grow buzz around your core topic and pillar topics. It is recommended to promote one or two pieces of content each week. After this, you should also create a schedule of continuous promotion for each broadly promoted content piece.

Share on Social Channels for Broad Promotion

When the pillar page is published and you’re ready to promote each piece of content, share it on your social channels.

An example for your share frequency includes:

  • Facebook Page – Two times over two weeks on different days and different times. Pin the most current post or popular posts.
  • Instagram – One time.

Change each post a little to keep it fresh – each time you publish, update the commentary, the text of the post, use a different image. Also consider using a linked image post with an overlaid quote, or a quote with a link back to the pillar page.

Scheduled Continuous Promotion

You want to keep all of your content out there and in front of your audience – remember, as your audience grows, continuous promotion will help new members of your online community find your published content that most interests them. Use the same tips mentioned above to keep your continuous promotion posts fresh.

Depending on the relationship you have with influencers that you engage with, notify them each time you publish a piece of content related to the pillar page. Again, be sure to tell them why the content is important to their audience.

Keep Promoting to Maximize Reach and SEO

promote, social media

By promoting your pillar page and your content in this way, you can maintain the buzz around the topic, and help keep it fresh for many weeks. This will increase traffic to your pillar age and your content, which will subsequently boost SEO, maximizing reach.

Instagram OR Facebook: Which is better for your blog?

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Instagram or Facebook?

Both dominating social media with numbers and popularity. With over 500 million active users, monthly, they are the perfect platforms for brands. That is how social media is a huge trending tool for marketing campaigns.

If you haven’t heard about this, both tech giants are closely linked. Facebook is the parent of Instagram, and yes, that explains why Instagram is such a huge success!

Although they are both social media platforms, they should be approached differently to maximise your gains for your unique social media marketing campaigns and targets.

Let’s talk about the parent company first, shall we?

Facebook

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Facebook is actually the most popular social media platform, with 72% of the entire Singapore population on it.

This is why Facebook is so successful; with features that:

  • Allow businesses to increase website traffic,
    • Drives crowd to website with Facebook Page or Posts
  • Create brand awareness, and
    • Through frequent Facebook posts and updates on Brand’s Page
  • Improve communication and interaction with local audiences
    • Able to answer and interact immediately, directly with customers through Brand’s Facebook Page

Here’s a few strategies to start engaging a crowd.

Share industry-related articles such as thought leadership articles, videos and photos

facebook, share, like, facebook article, facebook engagement

This way, you will start a sharing trend to get more people engaged in their timelines. With this, you can also start connecting with like-minded people. This forms a group of people whom you can reach out to for brand engagement.

This also proves that your brand is all caught up, and is interested in educating the crowd to have no consumer-brand gaps.

Transparency and authenticity is what people love nowadays.

Periodically start discussions and encourage the audience to share their thoughts

facebook, social media scroll, social media feed, facebook feed

People always say communication is key. Have an idea to start a new product/service? Share the basic concept and test the waters! If people like it, then you are good to go!

Also, it will be a great way to understand consumer’s perspective. You may think that you are doing great, but it may not be so.

Always check back with your customers to be ensured 100% authenticity.

Collaborate with Influencers for Contest or Giveaways

giveaway, influencer marketing, free

As influencers already have a group of followers. You can leverage on them to create an impressions. Remember that partnership with any influencers leaves an impression of you on customers. By partnering with influencers, you can constantly engage with consumers through influencers. This way, a brand like yours will be able to imprint lasting impressions on them. If they remember you, then there will be a higher possibility of them to purchase from a brand solf by an influencer they look up to!

Next, let’s move on to Instagram.

Instagram

instagram

What is it?

A photo-sharing social media platform that allows users to interact in the forms of visuals, comments and likes.

How popular is it in Singapore?

Youths are the popular crowd on Instagram. As reflected in a TNS global study, 85% of 16 to 24-year-olds are active on Instagram.

If your target age group is here, good news for you!

This is why Instagram is so successful; with features that:

  • facilitate the increase in website traffic,
  • excelling in creating brand awareness and
  • helps brands communicate and interact with local audiences.
  • With its recent update, Instagram is also becoming more business-friendly with the addition of accessible contact button and links to company website.
  • So many Instagram famous influencers

It is really the first choice when it comes to social media campaigns.

Here’s a few strategies to start engaging a crowd.

  1. Collaborate with Influencers for Contest Giveaways
  2. Get Influencers to do social postings in the form of Instagram stories, pictures or boomerang videos. Through the usage of attractive images of the products, it should entice the consumers.
  3. Move away from advertising products. Engage followers and update them with events such as New Year’s Party, upcoming collaborations with influencers or even warehouse sales.
  4. Ride on trends. Hot topics such as Pokemon Go will interest the consumers, create positive association and draw them towards the brand.

Instagram or Facebook: Singapore’s market

instagram or facebook, instagram, facebook, social media

Whilst both are popular in Singapore, Instagram has proven to be more effective as for influencer marketing, with a higher engagement as follows.

Instagram: 4.2 billion likes  vs  Facebook: 1.71 billion on a daily basis.

Why?

The simple interaction feature may be a possible explanation for the higher engagement with brands on Instagram. The simple act of liking a post by double tapping or replying to a story by swiping up may drive higher engagement. This is especially tempting for brands who wants to engage with their consumers.

Facebook is not obsolete

Largely informational, consumers can find more information about a company or a brand through its Facebook page. Brands can engage their target audience with articles and content to generate shares and discussions.

Conclusion

Depending on the purpose and nature of your venture, both platforms are viable tools to boost a brand’s social media marketing strategy as they serve different needs, and a relatively different target audience. A tip would be to figure how you can leverage on both platforms to maximise your reach and increase your social media presence.