Guide to develop a digital brand presence

Establish your digital brand presence online

If you want to turn your small business into a big one, at some point you’re going to need to go digital. There’s even more money to be had online, whether that’s from becoming a social influencer, turning online ads into brick-and-mortar sales or something else entirely.

How to start?

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But getting started can be tricky. You’re an expert in your business, but just because you know how to provide a great product or service doesn’t mean you know how to get strangers on the internet to buy it. What do you need to make a great website? Where should you focus your energy when developing your online presence?

We’ll walk you through three must-haves for any small business going digital: building a website, establishing the brand on social media and creating an email list. If you can do just those three things, you might not become the next online empire, but you’ll at least be off to a good start.

1. Build a website

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Making a website seems impossible for some, especially those who do not consider themselves tech-savvy. But you don’t need to be Mark Zuckerberg to create a landing pad for your customers or audience. Web builders such as WordPress or Squarespace can make it relatively simple.

That’s the key: stick to simple.

You might think that a simple webpage is boring, but look at the Entrepreneur page you’re reading right now: You don’t see a bunch of crazy flash objects or pop-ups. Instead, you see white space. You see images with 3:2 ratios (3 pixels in width for every 2 in height) and black text that’s easy to read.

This simple style allows us to create content easily, which keeps us consistent. Entrepreneur doesn’t post one article every couple of weeks — we write and publish new pieces every day, so the site is always fresh when you come to read it. In the same way, you don’t want to throw all of your resources into a single page that you’ll never be able to update or add to.

Persist and perservere

This is a long term work in progress. Do not do too much, you’re only going to make it harder for yourself down the road if you try too hard.

Be honest: to yourself and your reader

Consumers expect a page to load in two to three seconds. If the page doesn’t load quickly enough, many people will abandon the website before they even get to see it. Chance wasted.

This advice is critical if you are selling a product or service on your website. If you are going to have a main website to link your socials,  please optimize your marketing funnel. This ensures effective consumer conversion from lookers to buyers. 

Companies lose billions every year from customers who abandon their online shopping carts. There are a million reasons why this might happen, and you can’t control them all. However, you can control your website by simplifying the process. 

2. Establish your brand on a social media platform

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Focus on establishing your brand on a social media platform, not every one. It is hard to maintain and try to go viral on every platform. 

Locate your audience

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Do some research on where your target audience like to be at and focus your efforts there for a start. Regardless of which platform you choose to invest in, here are two important tips to build a successful social presence.

Consistency.

Like your website, this is a long term investment. You will not start going viral with your post. Even if you do, one post is not enough. Look at how social media influencers and powerful brands start. They are well aware of the importance of consistency if they want to make content creation their job.

One tip may be to schedule your posts. It is always good to plan in advance. Stick to it. Don’t get swayed by comments or get impatient if you don’t see results right away. Learn and get better as you go along. You will grow, and changes will bound to happen. With time, your audience will start noticing your hardwork and grow along with you. 

Approachability

Be there for your followers. If a customer has a complaint, he or she might reach out to you on social media to ask about a solution. The way you react in those moments will define how many of your potential customers see you. So try to make sure you always put your best foot forward — you never know who might see your post or what kind of following they have.

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