Branding yourself on Social media
There’s so much that goes into creating a successful small business marketing campaign. Branding, content marketing and social media all play important roles in this area. So you need to come up with the mix best for you.
Here are some of top tips by members of the online small business community for promoting your small business with content marketing, social media and branding.
Importance of Consistent Branding
If you want customers to remember your business, you need to create a brand identity that’s consistent across platforms and messages. Consistency is a main tenant of branding, but it’s still something some entrepreneurs overlook.
Improve customer social media content distribution
When you’re marketing a consumer focused business on social media, content creation is only part of the process. You also need to be able to distribute this content effectively.
Keep up with changes in social media
Social media platforms are constantly changing and updating. So if you want your marketing strategy to be successful, you need to be able to adjust to those changes.
Consider the ideal blog post length
There are many schools of thought about how long blog posts should be in order to attract the most possible search traffic. There’s not a simple answer to the question. But there are many things you can consider to make a good decision.
Update old blog posts when you’re out of ideas
If you find yourself out of ideas for what to post on your business’s blog, you could simply go back and repurpose some previous content.
Creating effective content for your business requires a lot of creative thinking. This creativity grows over time for a lot of business owners, but there are some things you can do to intentionally develop this characteristic.
Talk to your customers
One of the main purposes of using social media is to start conversations with customers. You can even build bot sequences to automate parts of the process.
Don’t miss out on free online advertising opportunities
When you first start your website, you might actually find the opportunity to take advantage of some free advertising credits. A recent post by Susan Solovic goes over how to best utilize these opportunities so they make a big impact on your business.
Incorporate video into business
Video has so many different potential applications for businesses, from content marketing to training. So if you have yet to make use of this format, this explains why you should rethink this strategy.