Way to start a food blog

start a food blog

Start a food blog

Do you like food? Not just eating it, but also trying new recipes and reading about  it? Then start a food blog might be what you love to do! The love for food may make this job sound easy, but it takes a lot of planning and action to be successful.

Credits to: Tastemaker Conference 

Why start a food blog?

start a food blog

  • You can turn your enjoyment of food into income.
  • No one stops you from being creative with your creations.
  • It’s easy and affordable to get started.
  • Everyone needs to eat, so hello to ads and more money!
  • Add value by building a community with food lovers

What does it take to own a successful blog?

If you want to be successful, you would need to commit to your blog. This means that you need to generate new content often. This is the only way to bring you to the attention of blog readers and on google search ranking.

Why high commitments? More new content means a lot of cooking and new ideas generation. In addition, you need to own a camera and also, equip yourself with the skills to great photography. As your photographs will represent the taste and impressions of your creations and cooking process. This hard work can take time, but building up a readership will lead to a good income. Essentially, hard work will pay off. 

How to Start a Food Blog

  • Decide what type of food you want to consider

You can start by filtering your favourites tastes. One tip is that niches always do better than general topics, even when it comes to food. Niches to consider are carb, sugar-free, vegan or baking. Or you can specialize in a type of food such as desserts, pasta or even salads.

  • Create a blog name

start a food blog

Choose a name that describes your blog and is available as a domain name. When coming up with your name, be descriptive, but not too limiting that you can’t expand on your idea. Let your readers know what you are promoting and writing. Be as direct as possible. 

  • Domain name and webhosting

You can create a blog on free sources such as Blogger or WordPress, but the most successful (and profitable) bloggers, have their own hosting. Many web-hosts will include the purchase of your domain name when signing up for service. Or you can buy them separately. Choose a web-host that offers easy WordPress install. There are other content management platforms, but WordPress is the most used and one of the easiest to learn.

  • Choose a proper theme

start a food blog

Once installed, choose a theme that works well with food. From within your WordPress dashboard you can search “food” themes and click to install. For best results, choose a theme that is responsive (adjusts for easy reading on tablets and smartphones), optimized for search engines, and is easy for readers to navigate. You can get themes for free, but you might want to consider purchasing a theme for greater customization and features.

  • Install plugins to maximize the site

The basic plugins you should install include Askimet for comment spam filtering, social media tools so people can share your content, caching to make your site load faster and be less of a drain on your host, contact form (don’t put your email address on your blog or you’ll get spam), and Google Analytics. Also, consider adding  foodie plugins such as EasyRecipe, which makes it easy to enter and print recipes, as well as optimizes your recipes for Google.

  • Set up a mailing list

start a food blog

Email lists will help you generate more income. How? You can email your list to let it know about new recipes, reminding people to return to your site so they can then click on your monetization options. You can also email special offers and promotions.  Use an email service and paste a sign-up form on your blog. 

  • Add recipes

start a food blog

You should add 10 to 15 recipes right away so readers have several to read. After that, create a blogging schedule to add several recipes a week.  When you add your recipes, take appetizing photos and write clear, step-by-step instructions. Don’t be afraid to add personalized information such as changes you made to the recipe or stories about the recipe’s history (i.e. if it’s grandma’s recipe).

  • Promote your blog

start a food blog

One myth many have is that by building a blog, people will read it. But that’s not true. People can’t read what they don’t know about. While you want to optimize for search engines, you can’t rely on search engines alone to drive traffic to your blog. Set up social media accounts such as Pinterest, Facebook and Twitter to share your recipes.  Make videos that you can post on your blog, but also publish on YouTube.

Develop an online marketing plan to reach your target market. Don’t forget to consider off-line marketing strategies as well.

  • Monetize your blog

Making money requires having traffic, which is why you need to market (#8) before you monetize. But once you have visitors to your blog, start adding money-making resources. A few options include contextual advertising such as Google AdSense and affiliate programs, such as promoting cooking tools. 

Blogging is a business, so don’t forget to take care of legal matters such as business permits and self-employment taxes.

Getting to know Singapore instagram influencer Andrea Chong

“I don’t believe in off-days or weekdays… You should be lucky that there’s work. You should be paranoid if there’s no work.”

Credits: PAKKEE TAN (harpersbazaar.com.sg)

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Andrea Chong, You know her by her Instagram handle @dreachong.  With over 300k followers, has made a great name out of her handle internationally at an extremely young age!

Let’s get to know her better through a summarised version of her interview with harpersbazaar.

You may be surprised that but Andrea never started out wanting to be a social media influencer.

I grew up wanting to be

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“I grew up wanting to be a teacher. It all began with a hosting gig and modelling for online stores,” she says. “I started taking photos of my outfits, people started following me for what I was wearing, then it took over my life and became a career.”

It must not be easy to sustain a career as an influencer for so long. Let’s find out what’s the drive thats keeping her going for so many years.

My philosophy is…

I work hard, I don’t play at all. The opportunity cost of taking a break is too much. I’m young, I don’t believe in off-days or weekdays… You should be lucky that there’s work. You should be paranoid if there’s no work.

A typical day for me is…

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Waking up at 5:30am and sleeping around 11pm. She says that she have no social life. Started working at 17, and that has always been her focus. 

Andrea’s daily routine include sending her dad and boyfriend to work, do some shoots and spend the rest of the day replying emails, coming up with concepts or attending meetings.

I like to explore…

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Unconventional travel destinations. I went on a safari in South Africa where I saw lions up close and tried zebra meat. I got to sleep under the stars in the Sahara Desert, and I loved Chefchaouen in Morocco – it’s the blue version of Santorini.

With so much competition out in the influencer marketing sphere, how does she remain true and authentic?

I stay true to myself by…

Telling myself “I’m not doing the best that I can.” I set a very high standard for myself; I need to be better, be it when it comes to writing, shooting or creating content.

The goal is to…

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Be behind the camera, working on the production and creation of content that I have control over. I also want to be a mum, I’d be a total soccer mum. I value family time a lot—I always make it a point to have at least one meal a day with my dad.

Here’s concluding with a motivational do what makes you happy from @dreachong!

Do…

What you love; do what makes you happy. But if you want to make it your career, be smart and savvy about it. Think about how you can make it profitable.

Guide to creating attractive genuine blog post

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How to write an attractive genuine blog post?

Maintaining a blog is hard work. The average marketer spends between 60 and 90 minutes on one shorter than average blog post. That’s a lot of time spent right? You can find out more about how bloggers approach writing here. Writing a genuine blog post is extremely important.

All that time can easily go to waste if the post doesn’t drive traffic and no one is reading it.  Do blogs still work? Long form content is definitely here to stay, you can follow these tips to make sure you’re heading in the right direction.

1. Avoid promotion

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You have to remember the reason why people visit your blog. They are not here to read about a detailed advertisement. They are looking for something. Direct promotion in a blog is obvious to nearly everyone. Advertisements are made online, and this isn’t 2008 when no one realized that people pay for contextual placements online. Do yourself and your brand a huge favor, and make your posts have great content. A lack of promotion is always the best promotion.

One way to bring in advertisements is through personal experiences. Authenticity is really important in this time and age.

2. Personalize your posts

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Everyone has a unique writing style. Content is never as great as if it were to come directly from you. Even if you don’t have time to write all your own content, at least spend 10-15 minutes personalizing it. Add your personal flare. Those little touches will make your content that much more readable and valuable to your readers.  

3. Use visuals

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Seeing perfectly with glasses

We are visual animals. Include infographics, videos, pictures. Content these days can be so much more than just words on a page. Yes, it takes more time to put together great visuals with a contextual post, but visuals really can make or break your content.

4. Use examples

Use examples. Your opinion is valuable, but life experiences and real world examples are priceless. You have to make your content relatable. Try using case studies, quoting your friend’s experiences or statistics.  It will help establish authority for you and your blog.

 

5. Format properly

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Make it easy for your reader. You can always start with an outline then continue to expand your content. Make the headings of the outlines pop so the post flows. People, more often than not, will skim your post and just read the major headings, so make sure you capture them right there.

6. Be there when they search for you

Not everyone is going to have a huge following when they write a post. Make sure you have a strategy to actually get people reading your posts. 

  • Email newsletter: Send your opt-in email list a notice when a new post is up!
  • Social: Bring it up to your social media, be it stories, or captions. Use them!
  • SEO: Optimize your post to rank for long tail keywords so when people search, they find you.
  • Write regularly: Over time, you will grow a following on your blog with a regular blog update. Who knows people who regularly check back at your site. 

If you manage to do these things right, over time, your blog posts will no longer feel like a chore, and you’ll reap the benefits of regularly blogging!

How to start a fashion blog

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How to start a fashion blog?

Have the desire to contribute to the fashion industry but unsure of how to possess stronger presence online?

Social Media

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You can start by extending your reach by integrating your blog with social media. One way is through Instagram. For example, you can upload and notify your readers of a new post through interactive Instagram stories! It is one of the fastest means to boost the growth of your blog organically.

Tips for new bloggers

1. Quality Content

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Always remember that this industry is free entry, and that means there are many influencers like you. The aim is the same: To pursue your passion and profit by working with brands.

At this highly saturated stage, many brands are also highly wary and careful about their selections of the bloggers. As blogs are more of a long form content, numbers is not enough to represent. The content needs to be well-written and engaging in a blog to attract big brands. And this brings us to the next point.

2. Remember your value

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Know what you are good at, and the reason you started. Do not worry, everyone is self-conscious when making a sales pitch. “Am I overselling my writing? Am I overestimating my reach?” Let your audience and numbers speak. You have nothing to fear. Avoiding such thinking from the get-go is imperative. If you do not value your work, no one else will.

3. Collaborate and make friends

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Collaborations will help you get noticed by competitor brands and broader audiences. It is a win win situation. It is a natural tendency to be wary of collaborating with brands in the very beginning. But make sure to associate with brands that are related to, and add value to your endeavour. Do not do it for the money, think from the perspectives of your readers.

4. Give value to your readers

A blog is successful as long as it has a good readership. Therefore, it is essential to ensure that your readers derive value out of your writing. Be sure you invite people to share opinions on your blog. Respond to comments on posts promptly. Talk to your readers. Know that they mean something to you. If you keep your readers engaged, you’ll inevitably create a loyal readership.

5. Love your blog and what you do

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People can see your passion through your words. The effort you put into your entries may eventually amount to something. It is essential to keep in mind that the above suggestions may help you get on the right track faster. But you will make your own mistakes and face some challenges along the way.

Influencer marketing: How startups can partner with influencers?

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Influencer marketing | The marketing rules are changing and smaller companies are working to catch up

Lately, many brands connect with social media influencers to promote their products/services in hopes to build a brand efficiently. 

Why influencer marketing?

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No one likes ads. Let’s admit it. If brands keep pushing it right at consumers in hopes to boost sales, this only interrupts user’s experience. Customers see so many ads daily that they are unconsciously turning them out.

Power of social media

Partnering with influencers one of the powerful ways to reach a wider target audience base. Startups can focus on influencer marketing because influencers have thousands of followers. This easily command “fans” to act along with a effective campaign simply with one well-timed photo/caption. Business owners, then, can save time and money on reaching out to the target audience to expose their brand.

Long form content like blogs should still stay, although social media platforms are gaining more traction. Instagram and Facebook are the preferred channels for Influencer engagement.  Good news is, you can make use of these popular social media to increase your reach for your blog. 

Find out more about how long form content is still attractive for influencer marketing.

In addition, here’s a list for why startups should work with influencers.

Accurately reach target audience

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If we look at the brand building, there is always a reason big brands pay celebrities to endorse their brand. In contrast to traditional advertising, influencer advertising places products within the organic content. It creates an authentic appeal and a more pleasurable experience for consumers. 

Find out how to work with influencers here!

“Seeing the right target audience (which is also area specific sometimes), the trust their followers have in them and the organic nature of that following help startups to reach the right audience at the right place and time,” shared Mehra.

Create a Winning Advantage

Generally, brands collaborate with influencers to promote the brand by sharing the news of their latest product launch. This is usually done in the format of stories or a post. Because of the reach and engaged audience an influencer has, brands can tap into when launching a new impression.

How to find the right influencer?

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The main thing to note and keep in mind is to find the right influencer for your target audience with good engagement and genuine following. With a good context and creative input from an influencer, a brand can create a winning advantage and differentiation right at the start.

Drive More Engagements

Most people consider other’s opinion online before buying a product or using a service. That’s how word of mouth is triumphing social media.

How to start influencer marketing?

You can start by identifying key opinion leaders from that related segment. For example, leading beauty influencers with a decent following that meets your budget. You stand a better chance if they share an affinity with your brand and is already a user. This builds a more authentic relationship by partnering with them and building a long-term relationship.

You will definitely be the ‘lucky’ one to tell your brand’s story to their followers through he/she.

Influencer marketing done right

influencer marketing

If influencer marketing is done right, can not only help a brand to raise awareness or achieve massive reach.