How to write an attractive genuine blog post?
Maintaining a blog is hard work. The average marketer spends between 60 and 90 minutes on one shorter than average blog post. That’s a lot of time spent right? You can find out more about how bloggers approach writing here. Writing a genuine blog post is extremely important.
All that time can easily go to waste if the post doesn’t drive traffic and no one is reading it. Do blogs still work? Long form content is definitely here to stay, you can follow these tips to make sure you’re heading in the right direction.
1. Avoid promotion
You have to remember the reason why people visit your blog. They are not here to read about a detailed advertisement. They are looking for something. Direct promotion in a blog is obvious to nearly everyone. Advertisements are made online, and this isn’t 2008 when no one realized that people pay for contextual placements online. Do yourself and your brand a huge favor, and make your posts have great content. A lack of promotion is always the best promotion.
One way to bring in advertisements is through personal experiences. Authenticity is really important in this time and age.
2. Personalize your posts
Everyone has a unique writing style. Content is never as great as if it were to come directly from you. Even if you don’t have time to write all your own content, at least spend 10-15 minutes personalizing it. Add your personal flare. Those little touches will make your content that much more readable and valuable to your readers.
3. Use visuals
We are visual animals. Include infographics, videos, pictures. Content these days can be so much more than just words on a page. Yes, it takes more time to put together great visuals with a contextual post, but visuals really can make or break your content.
4. Use examples
Use examples. Your opinion is valuable, but life experiences and real world examples are priceless. You have to make your content relatable. Try using case studies, quoting your friend’s experiences or statistics. It will help establish authority for you and your blog.
5. Format properly
Make it easy for your reader. You can always start with an outline then continue to expand your content. Make the headings of the outlines pop so the post flows. People, more often than not, will skim your post and just read the major headings, so make sure you capture them right there.
6. Be there when they search for you
Not everyone is going to have a huge following when they write a post. Make sure you have a strategy to actually get people reading your posts.
- Email newsletter: Send your opt-in email list a notice when a new post is up!
- Social: Bring it up to your social media, be it stories, or captions. Use them!
- SEO: Optimize your post to rank for long tail keywords so when people search, they find you.
- Write regularly: Over time, you will grow a following on your blog with a regular blog update. Who knows people who regularly check back at your site.
If you manage to do these things right, over time, your blog posts will no longer feel like a chore, and you’ll reap the benefits of regularly blogging!