Way to start a food blog

start a food blog

Start a food blog

Do you like food? Not just eating it, but also trying new recipes and reading about  it? Then start a food blog might be what you love to do! The love for food may make this job sound easy, but it takes a lot of planning and action to be successful.

Credits to: Tastemaker Conference 

Why start a food blog?

start a food blog

  • You can turn your enjoyment of food into income.
  • No one stops you from being creative with your creations.
  • It’s easy and affordable to get started.
  • Everyone needs to eat, so hello to ads and more money!
  • Add value by building a community with food lovers

What does it take to own a successful blog?

If you want to be successful, you would need to commit to your blog. This means that you need to generate new content often. This is the only way to bring you to the attention of blog readers and on google search ranking.

Why high commitments? More new content means a lot of cooking and new ideas generation. In addition, you need to own a camera and also, equip yourself with the skills to great photography. As your photographs will represent the taste and impressions of your creations and cooking process. This hard work can take time, but building up a readership will lead to a good income. Essentially, hard work will pay off. 

How to Start a Food Blog

  • Decide what type of food you want to consider

You can start by filtering your favourites tastes. One tip is that niches always do better than general topics, even when it comes to food. Niches to consider are carb, sugar-free, vegan or baking. Or you can specialize in a type of food such as desserts, pasta or even salads.

  • Create a blog name

start a food blog

Choose a name that describes your blog and is available as a domain name. When coming up with your name, be descriptive, but not too limiting that you can’t expand on your idea. Let your readers know what you are promoting and writing. Be as direct as possible. 

  • Domain name and webhosting

You can create a blog on free sources such as Blogger or WordPress, but the most successful (and profitable) bloggers, have their own hosting. Many web-hosts will include the purchase of your domain name when signing up for service. Or you can buy them separately. Choose a web-host that offers easy WordPress install. There are other content management platforms, but WordPress is the most used and one of the easiest to learn.

  • Choose a proper theme

start a food blog

Once installed, choose a theme that works well with food. From within your WordPress dashboard you can search “food” themes and click to install. For best results, choose a theme that is responsive (adjusts for easy reading on tablets and smartphones), optimized for search engines, and is easy for readers to navigate. You can get themes for free, but you might want to consider purchasing a theme for greater customization and features.

  • Install plugins to maximize the site

The basic plugins you should install include Askimet for comment spam filtering, social media tools so people can share your content, caching to make your site load faster and be less of a drain on your host, contact form (don’t put your email address on your blog or you’ll get spam), and Google Analytics. Also, consider adding  foodie plugins such as EasyRecipe, which makes it easy to enter and print recipes, as well as optimizes your recipes for Google.

  • Set up a mailing list

start a food blog

Email lists will help you generate more income. How? You can email your list to let it know about new recipes, reminding people to return to your site so they can then click on your monetization options. You can also email special offers and promotions.  Use an email service and paste a sign-up form on your blog. 

  • Add recipes

start a food blog

You should add 10 to 15 recipes right away so readers have several to read. After that, create a blogging schedule to add several recipes a week.  When you add your recipes, take appetizing photos and write clear, step-by-step instructions. Don’t be afraid to add personalized information such as changes you made to the recipe or stories about the recipe’s history (i.e. if it’s grandma’s recipe).

  • Promote your blog

start a food blog

One myth many have is that by building a blog, people will read it. But that’s not true. People can’t read what they don’t know about. While you want to optimize for search engines, you can’t rely on search engines alone to drive traffic to your blog. Set up social media accounts such as Pinterest, Facebook and Twitter to share your recipes.  Make videos that you can post on your blog, but also publish on YouTube.

Develop an online marketing plan to reach your target market. Don’t forget to consider off-line marketing strategies as well.

  • Monetize your blog

Making money requires having traffic, which is why you need to market (#8) before you monetize. But once you have visitors to your blog, start adding money-making resources. A few options include contextual advertising such as Google AdSense and affiliate programs, such as promoting cooking tools. 

Blogging is a business, so don’t forget to take care of legal matters such as business permits and self-employment taxes.

Guide to creating attractive genuine blog post

blog post, genuine blog post

How to write an attractive genuine blog post?

Maintaining a blog is hard work. The average marketer spends between 60 and 90 minutes on one shorter than average blog post. That’s a lot of time spent right? You can find out more about how bloggers approach writing here. Writing a genuine blog post is extremely important.

All that time can easily go to waste if the post doesn’t drive traffic and no one is reading it.  Do blogs still work? Long form content is definitely here to stay, you can follow these tips to make sure you’re heading in the right direction.

1. Avoid promotion

genuine blog post, blogging tips

You have to remember the reason why people visit your blog. They are not here to read about a detailed advertisement. They are looking for something. Direct promotion in a blog is obvious to nearly everyone. Advertisements are made online, and this isn’t 2008 when no one realized that people pay for contextual placements online. Do yourself and your brand a huge favor, and make your posts have great content. A lack of promotion is always the best promotion.

One way to bring in advertisements is through personal experiences. Authenticity is really important in this time and age.

2. Personalize your posts

genuine blog post, personalise post

Everyone has a unique writing style. Content is never as great as if it were to come directly from you. Even if you don’t have time to write all your own content, at least spend 10-15 minutes personalizing it. Add your personal flare. Those little touches will make your content that much more readable and valuable to your readers.  

3. Use visuals

genuine blog post, blogging tips, visuals blogging, blogging visuals, use visuals
Seeing perfectly with glasses

We are visual animals. Include infographics, videos, pictures. Content these days can be so much more than just words on a page. Yes, it takes more time to put together great visuals with a contextual post, but visuals really can make or break your content.

4. Use examples

Use examples. Your opinion is valuable, but life experiences and real world examples are priceless. You have to make your content relatable. Try using case studies, quoting your friend’s experiences or statistics.  It will help establish authority for you and your blog.


5. Format properly

format properly, blogging, blogging tips

Make it easy for your reader. You can always start with an outline then continue to expand your content. Make the headings of the outlines pop so the post flows. People, more often than not, will skim your post and just read the major headings, so make sure you capture them right there.

6. Be there when they search for you

Not everyone is going to have a huge following when they write a post. Make sure you have a strategy to actually get people reading your posts. 

  • Email newsletter: Send your opt-in email list a notice when a new post is up!
  • Social: Bring it up to your social media, be it stories, or captions. Use them!
  • SEO: Optimize your post to rank for long tail keywords so when people search, they find you.
  • Write regularly: Over time, you will grow a following on your blog with a regular blog update. Who knows people who regularly check back at your site. 

If you manage to do these things right, over time, your blog posts will no longer feel like a chore, and you’ll reap the benefits of regularly blogging!

How to start a fashion blog

fashion blog how, how to start a fashion blog, fashion blog, blogging

How to start a fashion blog?

Have the desire to contribute to the fashion industry but unsure of how to possess stronger presence online?

Social Media

instagram shopping, fashion blog, how to start a fashion blog, fashion blog, blogging

You can start by extending your reach by integrating your blog with social media. One way is through Instagram. For example, you can upload and notify your readers of a new post through interactive Instagram stories! It is one of the fastest means to boost the growth of your blog organically.

Tips for new bloggers

1. Quality Content

quality content, how to start a fashion blog, blogging, how to blog

Always remember that this industry is free entry, and that means there are many influencers like you. The aim is the same: To pursue your passion and profit by working with brands.

At this highly saturated stage, many brands are also highly wary and careful about their selections of the bloggers. As blogs are more of a long form content, numbers is not enough to represent. The content needs to be well-written and engaging in a blog to attract big brands. And this brings us to the next point.

2. Remember your value

blogging, how to start a fashion blog

Know what you are good at, and the reason you started. Do not worry, everyone is self-conscious when making a sales pitch. “Am I overselling my writing? Am I overestimating my reach?” Let your audience and numbers speak. You have nothing to fear. Avoiding such thinking from the get-go is imperative. If you do not value your work, no one else will.

3. Collaborate and make friends

collaborate, how to start a fashion blog

Collaborations will help you get noticed by competitor brands and broader audiences. It is a win win situation. It is a natural tendency to be wary of collaborating with brands in the very beginning. But make sure to associate with brands that are related to, and add value to your endeavour. Do not do it for the money, think from the perspectives of your readers.

4. Give value to your readers

A blog is successful as long as it has a good readership. Therefore, it is essential to ensure that your readers derive value out of your writing. Be sure you invite people to share opinions on your blog. Respond to comments on posts promptly. Talk to your readers. Know that they mean something to you. If you keep your readers engaged, you’ll inevitably create a loyal readership.

5. Love your blog and what you do

love blog, love blogging, blogging, how to start a fashion blog, blog

People can see your passion through your words. The effort you put into your entries may eventually amount to something. It is essential to keep in mind that the above suggestions may help you get on the right track faster. But you will make your own mistakes and face some challenges along the way.

The Top Five alternative sites for Singapore News

laptop, workaholic, work, type

Singapore news

We all know Singapore’s media news giants that brings us all the latest around the world news. For example like Straits Time and Yahoo are two popular news sites that Singaporeans visit frequently for reliable information. If you are looking for alternatives for fresh perspective, here’s the right article for you. In courtesy of alvinology.com, here’s the top five alternative news sites based on their web traffic.

First of all, what is web traffic?

web traffic, social media, brand advertising, marketing

Web traffic is the amount of data sent and received by visitors to a website. Which is essentially how many people have visited and have read/seen your content. Below are some estimations from similarweb.com.

TheRealSingapore.com – 2.6 million page views per month

This may not be everyone’s favourite site in terms of its reputation, but humans are curious creatures. Indirectly, this website operates the same manner as STOMP, which ironically is under SPH. It is the same reason why STOMP has the highest page views among all the SPH websites! Unfortunately (or fortunately), government announced The Real Singapore’s administrators are suspended and are required to cease operations because articles were against national harmony. As a result, the authorities have clamped down on a website’s operations here for the first time. 

Mothership.sg – 1.7 million page views per month

Mothership is a Singapore-born Internet media company and one of the largest digital platforms in Singapore, with a potential average monthly visitorship of 5.9 million. 75% of their readers are on mobile, and we connect with them by creating high-quality multimedia news and entertainment content that encourages social sharing. 60% of their audience ranges in between the ages of 25 and 44.

Other than creating news content, they also specialise in digital marking where they also help brands speak with digital audiences through our content marketing services.

Coming in a respectable second is socio-political site, Mothership, the only other alternative news site in Singapore to cross the 1 million page views per month mark. The news are better curated and edited here, with proper sourcing, interviews and backgrounding. Check it out!

Mustsharenews.com – 838,700 page views per month

Almost a socio-political site, this is a a relatively new site! With its high traffic record and a targetted focus on Singapore related news, they should meet the MDA’s criteria for registration! They have great potential, so keep watching!

Tremeritus.com – 540,000 page views per month

Another socio-political site, where its written content is similar to The Real Singapore. Although their content may be controversial, but remember to always take what you read online with a pinch of salt. Most of all, its respectable that this site manages to stay real and still command a respectable half a million page views each month.

Theonlinecitizen.com – 510,000 page views per month

One of the first few pioneers to challenge the mainstream media in Singapore. TOC seems to claim to be Singapore’s longest-running independent online media platform, with a wide variety of topics covered! In essence, they aim to examine the issues that matter, or should matter, to Singaporeans. Through reflecting the diversity of life, ideas and opinions.

Therefore, Singapore’s future is best served by having an informed and involved citizenry, with access to a wide range of news sources and views. Maybe, Theonlinecitizen is just be an open and vibrant environment where Singaporeans can share and debate ideas and opinions!

How to set a realistic blog budget as a start? [Part 2- Software]

Blog budget: All  about Hosting, Tools and Software

Domain name and basic hosting

blog, blog hosting

It is important to have a good and representative domain name? What does it mean? A short and sweet domain name is usually easier to remember compared to a long, complicated one. It is very important to get a suitable domain name as it is what your reader know you as.

Blog host

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Hosting is the platform where you create your content at. It is important for you to like the layout and functions of the hosting platform. It should be direct and easy-to-use, so you can start creating your content at ease. Look up for information and compare various hosting platforms to find one that’s best suited to your habits.

Customised designs

customise, theme

Byond your logo and header, you can play with many design elements to enhance your blog.

From social media headers, backgrounds to blog templates, consider a look that reflects the content and image you want to bring across. They should be consistent across all social channels. If you are not familiar with blog templates, you can pay for custom designs or you can purchase a package. The cost varies significantly depending on who you work with and what you’re purchasing. Be careful about your designer. Always ask for references and samples of work before you commit. Always be clear of what you’re paying for.

Development and assistance

Once you see results on your blog, it is crucial to realise that you cannot control everything. To make your blog work more efficiently, you need to focus on the things you first started, and start delegating.

Never regard work as never-ending but instead ask yourself what are the things you don’t enjoy doing? For example, those taking up your time that you cannot focus on investing in your favorite activities? For example, emails and direct messages are one hard part to balance. Managing your schedule and communicating with new clients may be hard, hence, you might want to contract with an assistant. If you’re trying to develop new content directions to provide for more audiences, you might want to hire writers to write for your blogs.

A web developer may just be perfect to optimise your webpage.

If social media is the problem, you can look into working with a freelance social media manager.

Bringing in external help seems to be one of the most difficult steps for people to take. It’s important to start preparing for that.

Take Control of Your Blogging Costs

blog cost, manage cost

Growing a blog is tough work, especially considering the competition in this saturated field. You do not have to waste frustrated hours learning everything about web design and development. You can be smart about it and get readily available templates online. Always be smart about how you spend your money and time.

No matter a new blogger with no budget, or a professional blogger who wants to maximise profit, both goals are common. Which is to let your content reach more people and share your story. Commiting the right investments in your blog is crucial.

How to start setting a realistic blog budget to start? [Part 1- Hardware]

What is a blog budget?

blog, screen, writing, typing

If you’re trying to earn sufficient money from your blog, you cannot rely on simply content creation and freebies. By investing in your efforts, it can be a real struggle to grow your audience. However, excessive investments on your blog may lead to failure if you fail to track and balance the accounts. Your return on investment may be diminishing although the figures looks attractive.

If you aspire to be a blogger, or you are already one, it’d eb smart to clarify the costs it takes to achieve your goals. What is the real budget to set and where do you spend your money on?

How to set a blogging budget?

There is no one budget that fits the requirements of all bloggers. But here’s the guide to the right amount of investment to place in order to achieve your goals.

There are three kind of bloggers as follows:

  • The for fun and wants to keep costs to a minimum blogs.
  • The serious blogger committed to growing their blog as a part time interest. Do not mind spending (much) money to enhance their enjoyment or success.
  • The real blogger and a business owner. Willing to put in any expense that increases their profits.

First, it’s crucial to choose the path you are going towards and start tracking and planning your budget.

Here’s the breakdown of the costs you may incur.

To start a blog, you need a basic laptop to create and search for your content.

  • Hardware- A BASIC LAPTOP

laptop, workaholic, work, type

If you are already writing, you may already have a computer/laptop. If you are just starting out, having one is a worthy investment.

Comparing the prices of high-end to low-end laptops are the extra lightweight and efficiency to work on the move and get things done faster. It’s obvious to get a laptop than a desktop as who knows you may need to work on the move?

Depending on your needs, a basic laptop can cost from $400 onwards, with speed and memory variations. A more powerful laptop – with more memory, processor power, and a bigger screen is for the serious people. If you are planning to edit large video files for example, you may need high processing powered laptops. A more powerful laptop will cost from $1000 to $3,000, depending on brand and features.

Well, there’s also electronics fair during specific periods in a year. It will be great to catch up on these deals to maximise your earnings.

The choice between Windows laptop or Macbook is likely a matter of personal preference. Macbooks tend to be more expensive than their Windows-based equivalents, but are arguably easier to use and require less technical knowledge to maintain.

Well, for the serious bloggers pursuing this as a job, creating high-quality multimedia content is almost essential. You will need more tools to achieve this. For example, a food blogger is expected to take yummy food photos and videos. If you’re branching into youtube (video content) then the videos must have clear sound and lighting.

Some tools include:

  • High-Quality Camera
  • Different camera lenses

Although smartphones have great cameras, but very few give you the quality a digital camera with detachable lenses offers.

Great photographs would require investments in a camera and additional lenses that help you capture beautiful, shareable photos. There will be a huge difference if your goal is to create viral content.

You can see the difference when comparing a photo with smartphone of an and a photo with a camera. Same goes for your audiences.

Good-Quality Microphone

microphone, pink

Have you ever watched a video, and all you hear is an echo, the podcaster’s breath, or low volume? Poor sound quality is a major turn-off for most people especially for video content.

The type of microphone you need to solve this problem varies significantly based on the content you’re producing, but aim for quality. You do not have to spend a bomb on audio devices. One consideration could be the Audio-Technica ATR2100USB ($60) for interviews and vlogs if you’re sitting at your computer.

Video Camera and Webcam

camera, polaroid

Like your microphone, the video camera or webcam you select should be based on the type of content you’re creating. If you plan on filming activities or events, stop using your smartphone video camera. Invest in a good quality camera with the HD option that films up to 1080p – the highest quality streamable on YouTube.

For short video your digital camera might work just fine – particularly if you have one of the newer DSLRs described above. But if you’re shooting longer videos that need to be super high quality, then you will need to invest in a dedicated video camera.

Light Boxes and Tripods


Great camera does not guarantee good lighting and steady hands. If your content is photo/video, consider supplementing your still and video camera purchases with light boxes and tripods. A very basic light box set and tripod should work just fine. Many uses the ring light, and that can be one consideration. If you are considering the upper end, a professional lighting rig could cost thousands of dollars.

5 Singapore lifestyle blogs you won’t want to miss

What are the ACTIVE blogs? Here’s 5 Singapore lifestyle blogs that you might have missed.

blog, gifs

Who still update their blogs frequently nowadays? Do you find it hard to find people sharing their intriguing lives through their insightful blogs?

Why are blogs here to stay?

love blogging, blog is here to stay

One reason why blogs are such a good place for information because people revel in the feel-good feelings that accompany such posts. Reading them is as though vicariously living through them at times and relating to the circumstance. Here’s 5 bloggers that still updates the blogs frequently with a variety of topics. It will be easy to relate to their writings, after all, they are local, which means that some situations may be too familiar. So, what are you waiting for? Check their blogs out.

captslowyeo, melissa yeo

This blogged owned by Melissa is called Captain Slow Yeo. A click into her blog is one food haven you won’t want to miss. Featuring a collection of delicious food reviews and beautiful photos, we promise you unlimited salavation!!

Singaporeans love food, and we can’t stop finding where’s the best eats in our sunny country. Using that to her advantage, she visits many places across the island. Ranging from those we raved-about to places that are slightly more obscure, you can experience them all.

Other than simply making you immensely hungry, her blog showcases her extreme enthusiasm for food that definitely warm your heart.


the occasional traveller


Jaclynn’s passion lies in travelling and, while her website’s name suggests otherwise, it shows. A Singaporean girl who knows what it’s like to balance work and wanderlust, she has quit her job in 2016 to focus on full-time travelling, filling her blog up with informative and undeniably exciting posts about her off-road adventures. Writing in forms like journals with tips, you can plan your own trips with a broad range of reviews and things that inspire wanderlust. The idea behind this blog is to remind you to take that time off for your next trip. Travelling is still possible even if you are short on time.

alexis cheong, blog

Alexis’s instagram are sneak peeks you could get of her blog. And that enough is telling you how much her blog will make you want to to jump right into adventures. Travel adventures with pictures of her food are such a tempting combination. Wanderlust may really be the perfect word to describe Alexis. Apart from being a fan of good meals and travelling, she participates in various forms of entertainment. Her blog extents from travelling to beauty, technology and entertainment. Here’s one if you want a complete one from someone you can relate to.

the wacky duo, kids, parents, lifestyle, blog, dad, father, 2 kids

This blog covers the adventures of 2 very cute chldren. By a loving father, this blog is perfect for parents looking for cool and fun places for your next family outing. This blog is one that is easy to read. Even if you are not a parent, it can also be a good place for you to gather information on the latest places in trend. Be ready for lots of exclamations and affection as The Wacky Duo is not your average blog!

mons-diary, blog

This multi-talented lade, Monice updates her blog with many of her life happenings and sprinkle of interests. Started in 2012, she pursued her passion, making a name for herself with her craft. You can really get to know Monice through her engaging charm that comes in her posts. From travel, beauty, food, you can count on Monice to provide you with just the information you need.

That’s it folks! We hope that you like their stories!

How blog marketing can drive sales for your brand

Blog marketing
blog, marketing, online

How do you drive sales for your company by standing out in this competition? Blog marketing is an excellent direct solution to slowly drive sales. It will be difficult to start a blog with the changing needs of your customers/readers, but the following will give you reasons for the perks that will come your way with a blog.

How are blogs useful for you?
blogging, useful, busines

Having a blog is like having a direction for your customers. To maximise the effectiveness of your blog, you need to first build one. From your content, to your personal blog URL. One of the most convenient innovations you can have is a self-hosted blog platform.

However, some of these solutions have to be paid from your pocket. Fortunate enough, in this digital age, there are still free blog hosting platforms to suit your needs. Starting from blogger.com to wordpress, they are packed with amazing useful features that will never make a hole in your pocket. Start exploring them, and find your favourite. You are now not far from blog marketing.

Uses of blog marketing

  • Analyse tool

analyse, blog, analysis

Blog marketing allows you to analyse your traffic and know your audience. If you are not an expert at statistics, there are marketing pros for you to engage and find out more details from. A blog is your brand’s personality. Understanding your direction and the fact that you are drafting for people that loves your brand is always good. Integrating their content consumption habits to your media marketing is made so much easier as you are now familiar with the group you are dealing with.

  • Direction for customers


As I have mentioned, a blog is a direction for your customers. It is also one for your company. Through this platform, you can speak to your potential customers on your brand and services. With time, customers will find you more trustworthy as they are able to find the information they require from you. A responsive platform is not only relevant, it is also a bridge to connect you with the people. Questions and comments will be on your platform, and these are golden opportunities for you to speak with your potential customers.

  • Talk to your customers


One tip is to never delay in answering questions through emails or comments on your site. With an online blog, you can now reply and provide immediate rescue to your customers.

With a relevant and meaningful blog, it will be of high value to your (potential) customers. These hard work will not go in vain as you will experience magical outcomes in the years to come. Having a blog will also help you in your search engine optimisation and this will help you become the authority in your industry. Wait no more, and start having a money earning marketing platform!

Top blogging myths in Singapore

How did they become successful?

blogging myths

For the record, many of the bloggers that are now successful out there started blogging out of passion (or to rant), instead of monetary gains. Here are some top blogging myths!

Take them with a pinch of salt and hopefully, you will come across 1 that will inspire you to start writing!

Where to start?

where, direction, confused, scared

The first question you should ask yourself is, are you going to monetise it? The main point that we are trying to drive at is, simply intending to have a successful blog (or business) as a full-time career is not a one night attempt.

That’s why it’s important to know the direction you are heading towards.

Let’s clear some doubts!

  • Blogging Myths 1: “There are already so many blogs on food, fashion, lifestyle…”

Do blogs still work? How do I fit in? It’s for certain that certain niches have more bloggers than the others, but it doesn’t mean that there’s no space for you.

Find what you love, and create one. We shared that creating a blog is super easy, and if you have the passion, start drafting your personal creative angle that differentiates you among the saturation. Hard work makes the dream work!

  • Blogging Myths 2: It’s so easy and free!

Yes, it’s free. That’s the real enticing part.

But this really depends on the platform you want to start. For example, Tumblr, WordPress, blogger all come at no cost. But you have to keep in mind that many successful bloggers put in effort and money to bring their website domain high among the searches. These efforts do come at some costs!

  • Blogging Muths 3: I will probably run out of ideas as time goes by

If you pursue something passionately, you will never run out of things to write!

Although we got to admit that once you have the basics covered, it’s tricky to come up with topics that attract. However, once you overcome this challenges, you will get the hang of it!

  • Blogging Myths 4: Blogging can only be a side job

That’s where you start. As you start writing more, you will start seeing yourself grow.

Generating content is essentially the basis of blogging. We know it takes a lot of time and effort to promote, generate leads and views, write your drafts and staying on top with trends. But really, blogging CAN be a job.

  • Blogging Myths 5: You need to be able to write well

Really? Many bloggers started writing in an informal way, and they became successful. People read blogs to get a personal perspective on things/experiences. They are not searching for formal websites with statistics. Remember that!

  • Blogging Myths 6: You must have high traffic to earn

Traffic is really, really loosely correlated to the income you earn. You can have super high traffic, but people leave your page as soon as they click it. It’s only true when you convert traffic into loyal customers/readers!

  • Blogging Myths 7: All I have to do is to create a blog and people will start reading

Creating a blog is so easy, and it’s needless to say that thousands/millions of blogs are created on a daily basis. You have to actively promote your blog!

Some ways include on your social media, search engine optimisation, email, or really any marketing tactics to help you gather attention.

  • Blogging Myths 8: The only way to make more money is to sell ad space on my blog

google adsense, advertiments, space

Although this may be true for some bloggers, the bulk of your income should come from the products/services you are trying to sell.

The direct and easiest route to selling ad space is through joining the google adsense’ big family, but really, try out the various strategies. There are so many out there for you to earn money from your passion.

  • Blogging Myths 9: I can be the next top blogger in a night

Behind every success stories is hard work, and many rounds of trying. You have to be clear that success is cumulative, and it’s built over a period of time.

Like how traffic takes time to build, give yourself time to accumulate on your ideas and blogging knowledge. You will get there!

Remember that Singaporeans like to follow trends, and if you get them to like you, you may open up your blog to a whole lot of readers.

The idea here is to be unique and distinct yourself from the competition. A blog is just like a business you are trying to start, easy to create, takes the effort to sustain, but if you are on the correct route to success, you can earn money from it!

How to choose a blogging platform?

I want a good blogging platform

Want to start a blog but not sure which blogging platform to choose?

blogging platform

There are plenty of blogging platforms out there, but all of them have their unique niches. We are going to dive into the various platforms, and give you some tips on popular blog sites till date!

Understand what each is good at, and choose the best one to represent you.

  • Blogging Platform 1: Tumblr


Comparing to the other popular platforms, Tumblr was a little slow. But it has this special approach that’s perfect for early starters. Just like “microblogging”, Tumblr allows you to share content with other users through resharing it.

Uniquely like Instagram, Tumblr is not going for long-form content.

Instead, it’s beautiful photos, quotes and short snips and lots of animations. It’s really different compared to other platforms, but this minimalist and easy approach have won the hearts of many users. Plus, it’s really easy to get started.

If you are going for something personal, try using Tumblr! It has a lot of artistic inspirations, quotes, and photos.

You may find someone similar to you- like a soul mate there! 🙂

blogger, platform, blogging

One of the pioneers in the blogging industry. Owned by Google, this friendly household domain is the best option for those who want something fast and simple. The set up is really simple, within minutes, you can choose your favourite template and start drafting! The downside is that it is not really for advanced users.

It’s for you who wants to start with a simple and personal blog with a niche!

wordpress, blog

Easily the most popular and highly accessible platform for most bloggers and organisations out there.

It is hosting millions of blogs and still growing! The main reason for its popularity is really its flexibility and convenience it gives.

One of it is customising our permalinks. WordPress is on trend with the customisation criteria, and the tools are at your disposal. It’s straightforward and easy, even for beginners.

On top of all these, there are also features that allow you to customise your theme- so that your page looks and feel just how you want it. Additional useful plugins like SEO analytics, social media sharing, and content optimization are all available.

Their open concept of customizability for you to build your best page is really their winning strategy, and really, any page is suitable to go on this.

weebly, blog

The perfect platform if you are a beginner with lack of knowledge on web design. This web builder platform allows you to build yours with simple guides. You simply have to drag the elements you want, and Weebly does the backend coding for you.

There are choices between free and professional accounts, where you can customise your page to different degrees. Of course, you enjoy more perks with a professional account. Such as analytics, mobile rankings, and SEOs.

If you consider yourself a beginner or an intermediate blogger, a really considerate feature is the download ability of the site’s code so you can still keep your favourite formatting if you move to another site!

wix, platform

Just like the above, you can build your own look with the simple builder. Skip the ugly part, to the beautiful parts of benefiting from using Wix.

You will find a lot that you love here. Wix provides many features to assist you in growing your page. The styles and formatting are of current favourites, where Wix exhibits a very strong base of current trends and styles. The user base is a loyal group and Wix is definitely growing steadily.

Wix is now ranked as one of the top website builders, and if you want something easy, you may consider this.

If you want to start a business (e-commerce), Wix is a great fit. Beginners and creative content creators/writers can also consider this!


Does it attract you if a page is designed to work like the human brain? Expanding outside the arena of blogging, it provides you the ideas you need to draft content.

Unlike other blogging platforms, Svbtle has a dashboard designed to help you draft your ideas and guides you through each step to the last where your content comes to fruition.

The final design is sleek and easy to read for your readers. One unique part is the design of their text editor- aimed towards a distraction-free experience for you to work at maximum efficiency. It’s a great free-flowing platform for writers to start growing and developing ideas.


Ghost welcomes real advanced users onto their platform- giving them complete control over what they want their users to experience.

It offers very unique features to make it stand out, especially the split screen editor that let you see a preview of your work real time as you edit on the left.

The multiple users function like google docs allow you to collaborate and edit with fellow editors! The content is formatted so it’s extra easy for you to pick and choose your workflow just like emails.

If you want something advanced and intricate, or a business with a team of writers, try ghost!

medium, write, share, blog

Just like how it’s name sounds, you can join a community of people with topics you love through this platform. Simplicity at its best describes what you can experience at medium.

Simply for the feel of sharing, you can start writing and have your voice heard without the responsibility you have for your readers as a full-time blogger.

You can jump in so quickly, and start writing about anything that you love, and start sharing. It’s really free and open.  Just like how you construct pieces for others, you can also read other people’s writings, and in turn, benefit you in many ways you can never imagine. It’s a beautiful place to get connected with the true idea of content sharing.

squarespace, blog, platform

Squarespace helps you check off the aesthetics. The page is essentially a visually pleasing page, looking extremely polished and minimalistic. It will be a good choice if you depend a lot on layout and design- especially with a clean look.

It also allows you to build your own page like Wix, and this high level of convenience is amazing! Going deeper for your understanding, a feature called cover page allows you to design scrolling layouts that can be fitted into a template or custom on it’s own, really adds a unique edge to your website simply.

Every template is properly templated, where the resolutions will appear properly on mobile/tablets/ computers. This may not sound like something spectacular, but it will really help in your customer experience and search rankings.

The thoughtfulness they have placed into designing warms out heart. The fact that everything is so easy and user-friendly can be customised at the touch of a click. Businesses or beginners looking for a friendly and attractive web design- try this web builder!