Guide to creating attractive genuine blog post

blog post, genuine blog post

How to write an attractive genuine blog post?

Maintaining a blog is hard work. The average marketer spends between 60 and 90 minutes on one shorter than average blog post. That’s a lot of time spent right? You can find out more about how bloggers approach writing here. Writing a genuine blog post is extremely important.

All that time can easily go to waste if the post doesn’t drive traffic and no one is reading it.  Do blogs still work? Long form content is definitely here to stay, you can follow these tips to make sure you’re heading in the right direction.

1. Avoid promotion

genuine blog post, blogging tips

You have to remember the reason why people visit your blog. They are not here to read about a detailed advertisement. They are looking for something. Direct promotion in a blog is obvious to nearly everyone. Advertisements are made online, and this isn’t 2008 when no one realized that people pay for contextual placements online. Do yourself and your brand a huge favor, and make your posts have great content. A lack of promotion is always the best promotion.

One way to bring in advertisements is through personal experiences. Authenticity is really important in this time and age.

2. Personalize your posts

genuine blog post, personalise post

Everyone has a unique writing style. Content is never as great as if it were to come directly from you. Even if you don’t have time to write all your own content, at least spend 10-15 minutes personalizing it. Add your personal flare. Those little touches will make your content that much more readable and valuable to your readers.  

3. Use visuals

genuine blog post, blogging tips, visuals blogging, blogging visuals, use visuals
Seeing perfectly with glasses

We are visual animals. Include infographics, videos, pictures. Content these days can be so much more than just words on a page. Yes, it takes more time to put together great visuals with a contextual post, but visuals really can make or break your content.

4. Use examples

Use examples. Your opinion is valuable, but life experiences and real world examples are priceless. You have to make your content relatable. Try using case studies, quoting your friend’s experiences or statistics.  It will help establish authority for you and your blog.


5. Format properly

format properly, blogging, blogging tips

Make it easy for your reader. You can always start with an outline then continue to expand your content. Make the headings of the outlines pop so the post flows. People, more often than not, will skim your post and just read the major headings, so make sure you capture them right there.

6. Be there when they search for you

Not everyone is going to have a huge following when they write a post. Make sure you have a strategy to actually get people reading your posts. 

  • Email newsletter: Send your opt-in email list a notice when a new post is up!
  • Social: Bring it up to your social media, be it stories, or captions. Use them!
  • SEO: Optimize your post to rank for long tail keywords so when people search, they find you.
  • Write regularly: Over time, you will grow a following on your blog with a regular blog update. Who knows people who regularly check back at your site. 

If you manage to do these things right, over time, your blog posts will no longer feel like a chore, and you’ll reap the benefits of regularly blogging!

Top blogging myths in Singapore

How did they become successful?

blogging myths

For the record, many of the bloggers that are now successful out there started blogging out of passion (or to rant), instead of monetary gains. Here are some top blogging myths!

Take them with a pinch of salt and hopefully, you will come across 1 that will inspire you to start writing!

Where to start?

where, direction, confused, scared

The first question you should ask yourself is, are you going to monetise it? The main point that we are trying to drive at is, simply intending to have a successful blog (or business) as a full-time career is not a one night attempt.

That’s why it’s important to know the direction you are heading towards.

Let’s clear some doubts!

  • Blogging Myths 1: “There are already so many blogs on food, fashion, lifestyle…”

Do blogs still work? How do I fit in? It’s for certain that certain niches have more bloggers than the others, but it doesn’t mean that there’s no space for you.

Find what you love, and create one. We shared that creating a blog is super easy, and if you have the passion, start drafting your personal creative angle that differentiates you among the saturation. Hard work makes the dream work!

  • Blogging Myths 2: It’s so easy and free!

Yes, it’s free. That’s the real enticing part.

But this really depends on the platform you want to start. For example, Tumblr, WordPress, blogger all come at no cost. But you have to keep in mind that many successful bloggers put in effort and money to bring their website domain high among the searches. These efforts do come at some costs!

  • Blogging Muths 3: I will probably run out of ideas as time goes by

If you pursue something passionately, you will never run out of things to write!

Although we got to admit that once you have the basics covered, it’s tricky to come up with topics that attract. However, once you overcome this challenges, you will get the hang of it!

  • Blogging Myths 4: Blogging can only be a side job

That’s where you start. As you start writing more, you will start seeing yourself grow.

Generating content is essentially the basis of blogging. We know it takes a lot of time and effort to promote, generate leads and views, write your drafts and staying on top with trends. But really, blogging CAN be a job.

  • Blogging Myths 5: You need to be able to write well

Really? Many bloggers started writing in an informal way, and they became successful. People read blogs to get a personal perspective on things/experiences. They are not searching for formal websites with statistics. Remember that!

  • Blogging Myths 6: You must have high traffic to earn

Traffic is really, really loosely correlated to the income you earn. You can have super high traffic, but people leave your page as soon as they click it. It’s only true when you convert traffic into loyal customers/readers!

  • Blogging Myths 7: All I have to do is to create a blog and people will start reading

Creating a blog is so easy, and it’s needless to say that thousands/millions of blogs are created on a daily basis. You have to actively promote your blog!

Some ways include on your social media, search engine optimisation, email, or really any marketing tactics to help you gather attention.

  • Blogging Myths 8: The only way to make more money is to sell ad space on my blog

google adsense, advertiments, space

Although this may be true for some bloggers, the bulk of your income should come from the products/services you are trying to sell.

The direct and easiest route to selling ad space is through joining the google adsense’ big family, but really, try out the various strategies. There are so many out there for you to earn money from your passion.

  • Blogging Myths 9: I can be the next top blogger in a night

Behind every success stories is hard work, and many rounds of trying. You have to be clear that success is cumulative, and it’s built over a period of time.

Like how traffic takes time to build, give yourself time to accumulate on your ideas and blogging knowledge. You will get there!

Remember that Singaporeans like to follow trends, and if you get them to like you, you may open up your blog to a whole lot of readers.

The idea here is to be unique and distinct yourself from the competition. A blog is just like a business you are trying to start, easy to create, takes the effort to sustain, but if you are on the correct route to success, you can earn money from it!

How to choose a blogging platform?

I want a good blogging platform

Want to start a blog but not sure which blogging platform to choose?

blogging platform

There are plenty of blogging platforms out there, but all of them have their unique niches. We are going to dive into the various platforms, and give you some tips on popular blog sites till date!

Understand what each is good at, and choose the best one to represent you.

  • Blogging Platform 1: Tumblr


Comparing to the other popular platforms, Tumblr was a little slow. But it has this special approach that’s perfect for early starters. Just like “microblogging”, Tumblr allows you to share content with other users through resharing it.

Uniquely like Instagram, Tumblr is not going for long-form content.

Instead, it’s beautiful photos, quotes and short snips and lots of animations. It’s really different compared to other platforms, but this minimalist and easy approach have won the hearts of many users. Plus, it’s really easy to get started.

If you are going for something personal, try using Tumblr! It has a lot of artistic inspirations, quotes, and photos.

You may find someone similar to you- like a soul mate there! 🙂

blogger, platform, blogging

One of the pioneers in the blogging industry. Owned by Google, this friendly household domain is the best option for those who want something fast and simple. The set up is really simple, within minutes, you can choose your favourite template and start drafting! The downside is that it is not really for advanced users.

It’s for you who wants to start with a simple and personal blog with a niche!

wordpress, blog

Easily the most popular and highly accessible platform for most bloggers and organisations out there.

It is hosting millions of blogs and still growing! The main reason for its popularity is really its flexibility and convenience it gives.

One of it is customising our permalinks. WordPress is on trend with the customisation criteria, and the tools are at your disposal. It’s straightforward and easy, even for beginners.

On top of all these, there are also features that allow you to customise your theme- so that your page looks and feel just how you want it. Additional useful plugins like SEO analytics, social media sharing, and content optimization are all available.

Their open concept of customizability for you to build your best page is really their winning strategy, and really, any page is suitable to go on this.

weebly, blog

The perfect platform if you are a beginner with lack of knowledge on web design. This web builder platform allows you to build yours with simple guides. You simply have to drag the elements you want, and Weebly does the backend coding for you.

There are choices between free and professional accounts, where you can customise your page to different degrees. Of course, you enjoy more perks with a professional account. Such as analytics, mobile rankings, and SEOs.

If you consider yourself a beginner or an intermediate blogger, a really considerate feature is the download ability of the site’s code so you can still keep your favourite formatting if you move to another site!

wix, platform

Just like the above, you can build your own look with the simple builder. Skip the ugly part, to the beautiful parts of benefiting from using Wix.

You will find a lot that you love here. Wix provides many features to assist you in growing your page. The styles and formatting are of current favourites, where Wix exhibits a very strong base of current trends and styles. The user base is a loyal group and Wix is definitely growing steadily.

Wix is now ranked as one of the top website builders, and if you want something easy, you may consider this.

If you want to start a business (e-commerce), Wix is a great fit. Beginners and creative content creators/writers can also consider this!


Does it attract you if a page is designed to work like the human brain? Expanding outside the arena of blogging, it provides you the ideas you need to draft content.

Unlike other blogging platforms, Svbtle has a dashboard designed to help you draft your ideas and guides you through each step to the last where your content comes to fruition.

The final design is sleek and easy to read for your readers. One unique part is the design of their text editor- aimed towards a distraction-free experience for you to work at maximum efficiency. It’s a great free-flowing platform for writers to start growing and developing ideas.


Ghost welcomes real advanced users onto their platform- giving them complete control over what they want their users to experience.

It offers very unique features to make it stand out, especially the split screen editor that let you see a preview of your work real time as you edit on the left.

The multiple users function like google docs allow you to collaborate and edit with fellow editors! The content is formatted so it’s extra easy for you to pick and choose your workflow just like emails.

If you want something advanced and intricate, or a business with a team of writers, try ghost!

medium, write, share, blog

Just like how it’s name sounds, you can join a community of people with topics you love through this platform. Simplicity at its best describes what you can experience at medium.

Simply for the feel of sharing, you can start writing and have your voice heard without the responsibility you have for your readers as a full-time blogger.

You can jump in so quickly, and start writing about anything that you love, and start sharing. It’s really free and open.  Just like how you construct pieces for others, you can also read other people’s writings, and in turn, benefit you in many ways you can never imagine. It’s a beautiful place to get connected with the true idea of content sharing.

squarespace, blog, platform

Squarespace helps you check off the aesthetics. The page is essentially a visually pleasing page, looking extremely polished and minimalistic. It will be a good choice if you depend a lot on layout and design- especially with a clean look.

It also allows you to build your own page like Wix, and this high level of convenience is amazing! Going deeper for your understanding, a feature called cover page allows you to design scrolling layouts that can be fitted into a template or custom on it’s own, really adds a unique edge to your website simply.

Every template is properly templated, where the resolutions will appear properly on mobile/tablets/ computers. This may not sound like something spectacular, but it will really help in your customer experience and search rankings.

The thoughtfulness they have placed into designing warms out heart. The fact that everything is so easy and user-friendly can be customised at the touch of a click. Businesses or beginners looking for a friendly and attractive web design- try this web builder!

How to start blogging 2018

Should I start blogging?

start blogging

If you are having concerns to if you should, one of the biggest misconceptions is that you have to be a fluent and good writer to be a good blogger.

It’s not far from the truth, but people read blogs to get a personal opinion on some topics they are also interested in. Most bloggers do write in an informal and reading their blogs feel like a conversation.

What is a blog?

It is a website with a series of ongoing information based on chronological order, presented as a list of information entries. Something like a diary type commentary, might also link to other articles. The topics for a blog ranges from personal to global issues, it can be really narrow or broad. It’s versatile!

You don’t have to be an expert in order to own a successful blog. Stay true to yourself, remain authentic. Readers want to get the most personal experience that you shared. Mistakes, personal experiences, lesson learned are what they are really looking out for. That’s how you build personal connections with your readers.

If you are looking for an easy and most importantly free guide to how to start blogging in 2018, here’s a step by step guide for you.

How to start blogging in 20 mins.

  • Select your blog name- It’s really important to choose something easy!
  • Choose and register your domain– choose where you wanna host your blog at
  • Customise your blog- There are millions of templates out there, find the best one.
  • Draft and write your first post- This is the real fun part!
  • Promote your blog site- Get people to notice you
  • Earn from it- Make money from the content you create

Let’s start working on your blog now, shall we?

Select your blog name:

blog name

This is the most crucial part. It sets the directions as to where your content is heading towards. You may want to consider what you will be writing first before thinking of a blog name.

A good blog name should be easy to remember so that your readers will be able to remember your blog name. It should also be related to your content, so it’s easier for your readers to know which direction they are heading.

For example, if you are blogging about food, you may want to include that in your blog name. For example, “recipes”, “taste”, “meals” could hint that your blog is about food/cooking. If it’s something personal, you can consider adding your full name, or initials, anything that describes you actually.

Tip: Have a few in case they are taken!

Choose and register your domain

You need to choose your blog host and domain.

A blog host, for example like, is a website/company that stores all your information you post up on your blog. Through them, you deliver the information you type to your readers in the form of a blog. This is compulsory. So it’s really important to choose a good blog host with an easy interface to create content.

Depending on your need, and content direction, select if you want to pay a premium or something free will be sufficient.

Customise your blog

customise, blog, theme

Log into your registered account at the blog host. Change the default layout into something comfortable for you.

Everyone defines their blogs, and there are many layouts and blog templates out there for you. Themes control the entire feel and design of your blog. To apply different themes is very easy, you find the best template you love, copy and paste the codes, and select apply. There you have it.

Now, many blog hosts also have pre-designed themes where you choose from. These make life so much easier!

Here comes the fun part- Draft and write your first post

To begin writing a new post, you may want to do a short introduction of yourself and your content direction! Slow and steady, your content will start generating leads and reads.

You may also want to research on how to attract readers, or read our previous post on how other bloggers approach content creation on blogs!

Promote your blog site

For a start, creating a blog and having a nice theme is what shapes how it looks. Your content dresses it up and you have to spend some time grooming it. With the evolution of social media, you can consider promoting your blog content on your personal platforms.

With organic sharing, it automatically multiples your readers. You may also want to try email marketing, to keep connecting with your readers. One form of email marketing is to inform them of your new posts so they will be notified.

Earn from it- Make money from the content you create

google adsense, advertiments, space

Once you have reached a good amount of readers, making money from your content is actually pretty easy. The simplest form is to sell advertising space on your blog. The fastest way is to join google adsense. Google does all the work for you. They locate the advertisers, and all you really have to do is to place the code on your blog and start running advertisements. Other means include writing reviews on your blog or to sell your own creations such as products/services.

We hope this guide was useful for your initial blogging journey on how to start a blog!

Trends of how bloggers approach content creation

How to approach content creation?

The pace of content creation is accelerating.

content creation, blogging

The business of creation is evolving into words of finer and better quality. This is because people are putting in more effort into drafting their words and hence the pace of this change is getting faster.

Highlights of content creation for 2018.

new year 2018, 2017

Let’s get to the insights of what exactly are these changes, shall we?

  • More time and effort spent on blogging

According to orbit media, it took an average of 2.5 hours to create one average blog post. In 2016, guess how long it takes? 3 hours and 16 mins! That’s an increase of an average of 45 minutes.

Twice as many bloggers are now spending 6+ hours on their average post. The dedication to content creation is real. The competition is real.

They also found out that more time spent on content creation yields better results.

“33% of bloggers who spend 6+ hours per post report “strong results”. Only 23% of bloggers who spend less than 6 hours per post report “strong results”.”

  • Trends in the length and format of blog posts

serious bloggers

Blog posts may just be an informal article, but as seen above, we know that bloggers are getting serious with their work.

Posts now are getting longer, more details are added. Visuals are also a special requirement where it engages readers.

What kind of media do they include?

  • Multiple images
  • Videos or audio
  • Lists
  • Others include stories, quotes, questions or links, etc

Efforts do yield good results, you can consider adding visuals to engage your reader so they will stay longer on your website.

  • Trends in frequency, how often we’re blogging

The apparent trend is that bloggers are posting less often.

The publishing frequency is directly related to the better results. As you gain credibility and awareness on the internet. Blogging also improves your search engine positioning and thus you will appear more often when relevant searches are included.

“Although it’s hard to tell, I’m hopeful that these bloggers are focusing on less ‘truly exceptional’ pieces of content instead of many ‘good pieces” EXPERT INSIGHT: JOE PULIZZI, CONTENT MARKETING INSTITUTE

  • How to promote your content?

How do bloggers drive traffic to their blogs if they only do #sponsored blog posts? Below are some ways!

  1. They inform their readers on their social media platforms. They promote their blog posts there.
  2. Buying traffic- paid visitors.
  3. Being SEO-savvy and this makes it so much easier to drive your content with relevant keywords. These people usually are the one who drafts longer content and spend more time to create a blog post.
  • Measuring your “worth”

Social media is in its prime than never before. If we really break down the job, it’s communicating, creating, then measuring.

Many brands and creators are data and number driven, as this is what the price of content derive from. Remember that it’s important to check your content, measure your results. Get to know your audience before you lose them.

You have a long way to go, keep being consistent in what you do and consider following some of these tips along the way to perfecting your way of writing!