Start a food blog
Do you like food? Not just eating it, but also trying new recipes and reading about it? Then start a food blog might be what you love to do! The love for food may make this job sound easy, but it takes a lot of planning and action to be successful.
Credits to: Tastemaker Conference
Why start a food blog?
- You can turn your enjoyment of food into income.
- No one stops you from being creative with your creations.
- It’s easy and affordable to get started.
- Everyone needs to eat, so hello to ads and more money!
- Add value by building a community with food lovers
What does it take to own a successful blog?
If you want to be successful, you would need to commit to your blog. This means that you need to generate new content often. This is the only way to bring you to the attention of blog readers and on google search ranking.
Why high commitments? More new content means a lot of cooking and new ideas generation. In addition, you need to own a camera and also, equip yourself with the skills to great photography. As your photographs will represent the taste and impressions of your creations and cooking process. This hard work can take time, but building up a readership will lead to a good income. Essentially, hard work will pay off.
How to Start a Food Blog
Decide what type of food you want to consider
You can start by filtering your favourites tastes. One tip is that niches always do better than general topics, even when it comes to food. Niches to consider are carb, sugar-free, vegan or baking. Or you can specialize in a type of food such as desserts, pasta or even salads.
Create a blog name
Choose a name that describes your blog and is available as a domain name. When coming up with your name, be descriptive, but not too limiting that you can’t expand on your idea. Let your readers know what you are promoting and writing. Be as direct as possible.
Domain name and webhosting
You can create a blog on free sources such as Blogger or WordPress, but the most successful (and profitable) bloggers, have their own hosting. Many web-hosts will include the purchase of your domain name when signing up for service. Or you can buy them separately. Choose a web-host that offers easy WordPress install. There are other content management platforms, but WordPress is the most used and one of the easiest to learn.
Choose a proper theme
Once installed, choose a theme that works well with food. From within your WordPress dashboard you can search “food” themes and click to install. For best results, choose a theme that is responsive (adjusts for easy reading on tablets and smartphones), optimized for search engines, and is easy for readers to navigate. You can get themes for free, but you might want to consider purchasing a theme for greater customization and features.
Install plugins to maximize the site
The basic plugins you should install include Askimet for comment spam filtering, social media tools so people can share your content, caching to make your site load faster and be less of a drain on your host, contact form (don’t put your email address on your blog or you’ll get spam), and Google Analytics. Also, consider adding foodie plugins such as EasyRecipe, which makes it easy to enter and print recipes, as well as optimizes your recipes for Google.
Set up a mailing list
Email lists will help you generate more income. How? You can email your list to let it know about new recipes, reminding people to return to your site so they can then click on your monetization options. You can also email special offers and promotions. Use an email service and paste a sign-up form on your blog.
You should add 10 to 15 recipes right away so readers have several to read. After that, create a blogging schedule to add several recipes a week. When you add your recipes, take appetizing photos and write clear, step-by-step instructions. Don’t be afraid to add personalized information such as changes you made to the recipe or stories about the recipe’s history (i.e. if it’s grandma’s recipe).
Promote your blog
One myth many have is that by building a blog, people will read it. But that’s not true. People can’t read what they don’t know about. While you want to optimize for search engines, you can’t rely on search engines alone to drive traffic to your blog. Set up social media accounts such as Pinterest, Facebook and Twitter to share your recipes. Make videos that you can post on your blog, but also publish on YouTube.
Develop an online marketing plan to reach your target market. Don’t forget to consider off-line marketing strategies as well.
Monetize your blog
Making money requires having traffic, which is why you need to market (#8) before you monetize. But once you have visitors to your blog, start adding money-making resources. A few options include contextual advertising such as Google AdSense and affiliate programs, such as promoting cooking tools.
Blogging is a business, so don’t forget to take care of legal matters such as business permits and self-employment taxes.