How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach

How to maximise SEO

seo, blogging seo, content creation

Pillar pages can be a great way to boost SEO for the services you offer. There are three general phases in a pillar page campaign; planning, content creation, and promotion. You need to do the planning, and your content needs to be great – but promotion is perhaps the most important part of a pillar page campaign.

And while simply having a pillar page with links pointing to it from your separate content pieces will boost your SEO, you can get much more traffic, and generate more leads, if you promote the pillar page and the pillar content correctly.

To get the most traction and best results from your pillar page you need to use a promotion strategy that keeps your topic top of mind with your audience. You should also monitor performance so that you can optimize your pillar content and promotion schedule.

Here’s a break down for you. It includes explanation on how to publish, promote, and monitor pillar page content to maximize SEO and reach.

Publish All Content and Verify Links

This is the first step. Once your content is done, get it all published.

  • Publish the pillar page
  • Publish all content pieces
  • Verify all links to external content from the pillar page work
  • Verify all links to the pillar page from the separate content pieces work

Setup Social Monitoring

social monitoring

Configure social listening tools to monitor for the keywords used on your pillar page. If you don’t have social listening tools here are some options to consider:

  • Google Alerts Free, but less functional than many paid versions which can often monitor more social networks, blogs, and websites.
  • Mention Robust social monitoring, offers free and paid versions, good for daily monitoring.
  • BrandwatchRobust social monitoring, offers paid versions, good for daily monitoring.
  • There are more robust tools like Simply Measured and Nuvi as well at higher price points.

Many social, SEO, and content research tools also have social monitoring built-in. One of these include:

  • HootSuite Free and paid versions good for monitoring Twitter. Many other social media management tools offer twitter monitoring.

What to Monitor

Monitor for the following:

  • Mention your brand.
  • Include your core topic keyword.
  • Mentions of your primary subtopic keywords.

Use Monitoring to Increase Engagement

monitoring

Use mentions of your keywords as an opportunity to respond on the same social channel, and provide additional value to those participating in the conversation by answering questions, or provide links to additional information.

Also look for patterns of mentions. If your core topic or subtopics are being talked about frequently on specific channels or by specific groups, share more frequently on those channels, and target those groups with information and promotions about your pillar page and related content.

Engage Influencers

If you have relationships with influencers, reach out to them to make them aware that you’ve published your pillar page. But don’t just send a link – make the case as to why it’s important to their audience. Give them data-backed evidence as to why it matters to them.

Promote on Websites and Social Media Channels

promote social media

Promote your pillar page when it’s final and published and all the initial content is linked. You should also create a schedule of continuous promotion to keep up the buzz about your pillar page. You should also publish each linked content piece at the same time you publish the pillar page – but you should stagger some promotion tasks for these content pieces to keep your engagement fresh and grow buzz around your core topic and pillar topics. It is recommended to promote one or two pieces of content each week. After this, you should also create a schedule of continuous promotion for each broadly promoted content piece.

Share on Social Channels for Broad Promotion

When the pillar page is published and you’re ready to promote each piece of content, share it on your social channels.

An example for your share frequency includes:

  • Facebook Page – Two times over two weeks on different days and different times. Pin the most current post or popular posts.
  • Instagram – One time.

Change each post a little to keep it fresh – each time you publish, update the commentary, the text of the post, use a different image. Also consider using a linked image post with an overlaid quote, or a quote with a link back to the pillar page.

Scheduled Continuous Promotion

You want to keep all of your content out there and in front of your audience – remember, as your audience grows, continuous promotion will help new members of your online community find your published content that most interests them. Use the same tips mentioned above to keep your continuous promotion posts fresh.

Depending on the relationship you have with influencers that you engage with, notify them each time you publish a piece of content related to the pillar page. Again, be sure to tell them why the content is important to their audience.

Keep Promoting to Maximize Reach and SEO

promote, social media

By promoting your pillar page and your content in this way, you can maintain the buzz around the topic, and help keep it fresh for many weeks. This will increase traffic to your pillar age and your content, which will subsequently boost SEO, maximizing reach.

How to start setting a realistic blog budget to start? [Part 1- Hardware]

What is a blog budget?

blog, screen, writing, typing

If you’re trying to earn sufficient money from your blog, you cannot rely on simply content creation and freebies. By investing in your efforts, it can be a real struggle to grow your audience. However, excessive investments on your blog may lead to failure if you fail to track and balance the accounts. Your return on investment may be diminishing although the figures looks attractive.

If you aspire to be a blogger, or you are already one, it’d eb smart to clarify the costs it takes to achieve your goals. What is the real budget to set and where do you spend your money on?

How to set a blogging budget?

There is no one budget that fits the requirements of all bloggers. But here’s the guide to the right amount of investment to place in order to achieve your goals.

There are three kind of bloggers as follows:

  • The for fun and wants to keep costs to a minimum blogs.
  • The serious blogger committed to growing their blog as a part time interest. Do not mind spending (much) money to enhance their enjoyment or success.
  • The real blogger and a business owner. Willing to put in any expense that increases their profits.

First, it’s crucial to choose the path you are going towards and start tracking and planning your budget.

Here’s the breakdown of the costs you may incur.

To start a blog, you need a basic laptop to create and search for your content.

  • Hardware- A BASIC LAPTOP

laptop, workaholic, work, type

If you are already writing, you may already have a computer/laptop. If you are just starting out, having one is a worthy investment.

Comparing the prices of high-end to low-end laptops are the extra lightweight and efficiency to work on the move and get things done faster. It’s obvious to get a laptop than a desktop as who knows you may need to work on the move?

Depending on your needs, a basic laptop can cost from $400 onwards, with speed and memory variations. A more powerful laptop – with more memory, processor power, and a bigger screen is for the serious people. If you are planning to edit large video files for example, you may need high processing powered laptops. A more powerful laptop will cost from $1000 to $3,000, depending on brand and features.

Well, there’s also electronics fair during specific periods in a year. It will be great to catch up on these deals to maximise your earnings.

The choice between Windows laptop or Macbook is likely a matter of personal preference. Macbooks tend to be more expensive than their Windows-based equivalents, but are arguably easier to use and require less technical knowledge to maintain.

Well, for the serious bloggers pursuing this as a job, creating high-quality multimedia content is almost essential. You will need more tools to achieve this. For example, a food blogger is expected to take yummy food photos and videos. If you’re branching into youtube (video content) then the videos must have clear sound and lighting.

Some tools include:

  • High-Quality Camera
  • Different camera lenses

Although smartphones have great cameras, but very few give you the quality a digital camera with detachable lenses offers.

Great photographs would require investments in a camera and additional lenses that help you capture beautiful, shareable photos. There will be a huge difference if your goal is to create viral content.

You can see the difference when comparing a photo with smartphone of an and a photo with a camera. Same goes for your audiences.

Good-Quality Microphone

microphone, pink

Have you ever watched a video, and all you hear is an echo, the podcaster’s breath, or low volume? Poor sound quality is a major turn-off for most people especially for video content.

The type of microphone you need to solve this problem varies significantly based on the content you’re producing, but aim for quality. You do not have to spend a bomb on audio devices. One consideration could be the Audio-Technica ATR2100USB ($60) for interviews and vlogs if you’re sitting at your computer.

Video Camera and Webcam

camera, polaroid

Like your microphone, the video camera or webcam you select should be based on the type of content you’re creating. If you plan on filming activities or events, stop using your smartphone video camera. Invest in a good quality camera with the HD option that films up to 1080p – the highest quality streamable on YouTube.

For short video your digital camera might work just fine – particularly if you have one of the newer DSLRs described above. But if you’re shooting longer videos that need to be super high quality, then you will need to invest in a dedicated video camera.

Light Boxes and Tripods

tripod

Great camera does not guarantee good lighting and steady hands. If your content is photo/video, consider supplementing your still and video camera purchases with light boxes and tripods. A very basic light box set and tripod should work just fine. Many uses the ring light, and that can be one consideration. If you are considering the upper end, a professional lighting rig could cost thousands of dollars.