How blog marketing can drive sales for your brand

Blog marketing
blog, marketing, online

How do you drive sales for your company by standing out in this competition? Blog marketing is an excellent direct solution to slowly drive sales. It will be difficult to start a blog with the changing needs of your customers/readers, but the following will give you reasons for the perks that will come your way with a blog.

How are blogs useful for you?
blogging, useful, busines

Having a blog is like having a direction for your customers. To maximise the effectiveness of your blog, you need to first build one. From your content, to your personal blog URL. One of the most convenient innovations you can have is a self-hosted blog platform.

However, some of these solutions have to be paid from your pocket. Fortunate enough, in this digital age, there are still free blog hosting platforms to suit your needs. Starting from blogger.com to wordpress, they are packed with amazing useful features that will never make a hole in your pocket. Start exploring them, and find your favourite. You are now not far from blog marketing.

Uses of blog marketing

  • Analyse tool

analyse, blog, analysis

Blog marketing allows you to analyse your traffic and know your audience. If you are not an expert at statistics, there are marketing pros for you to engage and find out more details from. A blog is your brand’s personality. Understanding your direction and the fact that you are drafting for people that loves your brand is always good. Integrating their content consumption habits to your media marketing is made so much easier as you are now familiar with the group you are dealing with.

  • Direction for customers

blog

As I have mentioned, a blog is a direction for your customers. It is also one for your company. Through this platform, you can speak to your potential customers on your brand and services. With time, customers will find you more trustworthy as they are able to find the information they require from you. A responsive platform is not only relevant, it is also a bridge to connect you with the people. Questions and comments will be on your platform, and these are golden opportunities for you to speak with your potential customers.

  • Talk to your customers

communicate

One tip is to never delay in answering questions through emails or comments on your site. With an online blog, you can now reply and provide immediate rescue to your customers.

With a relevant and meaningful blog, it will be of high value to your (potential) customers. These hard work will not go in vain as you will experience magical outcomes in the years to come. Having a blog will also help you in your search engine optimisation and this will help you become the authority in your industry. Wait no more, and start having a money earning marketing platform!

Do blogs still work?

blog

Are blogs still useful?

Blogs.

blogs, writing

Raise your hand if you have asked yourself this question a thousand times in these recent years.

With the evolution of social media platforms like Instagram and Twitter, the way we connect with our audiences and generating content is through a different visual method.

Now people get information through a concise text like captions and beautiful images. So, do we really need to draft long written blogs to connect with our audiences?

Blogging and content creation

blog, functions, areas

While the setting up of a blog is so easy, it’s important to work on the right context in order to make an impact in the cyber world for a long time. And essentially, making a living out of blogging… do they still work?

As online and searching spheres evolved into fast and short systems, it is extremely difficult to keep up with the trends and practices along with the advancements in technology.

But here’s 3 reasons why we still need blogs.

Drive your crowd to a commonplace

Having a social media platform, maybe say an Instagram account is to drive traffic to your website. Which is essentially a blog where relevant audiences are able to find the information they need.

If you do a good job in maintaining and generating content, people will access it directly and thus your website will generate a decent traffic. There’s a lesser distraction to getting the news across unlike social media feeds!

Long form content

You can never go wrong by being detailed with your content. The introduction of social media may have shaped us into saying things too quickly. And let’s be real, what’s the longest do you actually read for captions/posts? Maybe one to two sentences.

But some topics and need longer sentences to put the exact description across. On a blog, you will have more room for exploration and explanation and readers visit with the intention and expectation of long content.

Search engine optimisation (SEO)

Although there is search engine marketing available now on Google where you can place a budget to have your websites/relevant pages appear as one of the top searches as paid advertisements, SEO is the long-running safety net where Google or rather any search engines will place your websites up on their lists with optimal optimisation.

This is done essentially through keywords and many relevant topics when people search for something. The most effective way to increase your search ranking on search engines is to provide readers/searchers with relevant content that they are searching for and therefore will get engaged and thus share.

It is truly both that simple and that hard, but it’s definitely not far from achievable. Remember to update regularly so that people who are your regular readers will always get rewarded for their efforts!