Getting to know Singapore instagram influencer Andrea Chong

“I don’t believe in off-days or weekdays… You should be lucky that there’s work. You should be paranoid if there’s no work.”

Credits: PAKKEE TAN (harpersbazaar.com.sg)

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Andrea Chong, You know her by her Instagram handle @dreachong.  With over 300k followers, has made a great name out of her handle internationally at an extremely young age!

Let’s get to know her better through a summarised version of her interview with harpersbazaar.

You may be surprised that but Andrea never started out wanting to be a social media influencer.

I grew up wanting to be

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“I grew up wanting to be a teacher. It all began with a hosting gig and modelling for online stores,” she says. “I started taking photos of my outfits, people started following me for what I was wearing, then it took over my life and became a career.”

It must not be easy to sustain a career as an influencer for so long. Let’s find out what’s the drive thats keeping her going for so many years.

My philosophy is…

I work hard, I don’t play at all. The opportunity cost of taking a break is too much. I’m young, I don’t believe in off-days or weekdays… You should be lucky that there’s work. You should be paranoid if there’s no work.

A typical day for me is…

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Waking up at 5:30am and sleeping around 11pm. She says that she have no social life. Started working at 17, and that has always been her focus. 

Andrea’s daily routine include sending her dad and boyfriend to work, do some shoots and spend the rest of the day replying emails, coming up with concepts or attending meetings.

I like to explore…

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Unconventional travel destinations. I went on a safari in South Africa where I saw lions up close and tried zebra meat. I got to sleep under the stars in the Sahara Desert, and I loved Chefchaouen in Morocco – it’s the blue version of Santorini.

With so much competition out in the influencer marketing sphere, how does she remain true and authentic?

I stay true to myself by…

Telling myself “I’m not doing the best that I can.” I set a very high standard for myself; I need to be better, be it when it comes to writing, shooting or creating content.

The goal is to…

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Be behind the camera, working on the production and creation of content that I have control over. I also want to be a mum, I’d be a total soccer mum. I value family time a lot—I always make it a point to have at least one meal a day with my dad.

Here’s concluding with a motivational do what makes you happy from @dreachong!

Do…

What you love; do what makes you happy. But if you want to make it your career, be smart and savvy about it. Think about how you can make it profitable.

Influencer marketing: How startups can partner with influencers?

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Influencer marketing | The marketing rules are changing and smaller companies are working to catch up

Lately, many brands connect with social media influencers to promote their products/services in hopes to build a brand efficiently. 

Why influencer marketing?

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No one likes ads. Let’s admit it. If brands keep pushing it right at consumers in hopes to boost sales, this only interrupts user’s experience. Customers see so many ads daily that they are unconsciously turning them out.

Power of social media

Partnering with influencers one of the powerful ways to reach a wider target audience base. Startups can focus on influencer marketing because influencers have thousands of followers. This easily command “fans” to act along with a effective campaign simply with one well-timed photo/caption. Business owners, then, can save time and money on reaching out to the target audience to expose their brand.

Long form content like blogs should still stay, although social media platforms are gaining more traction. Instagram and Facebook are the preferred channels for Influencer engagement.  Good news is, you can make use of these popular social media to increase your reach for your blog. 

Find out more about how long form content is still attractive for influencer marketing.

In addition, here’s a list for why startups should work with influencers.

Accurately reach target audience

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If we look at the brand building, there is always a reason big brands pay celebrities to endorse their brand. In contrast to traditional advertising, influencer advertising places products within the organic content. It creates an authentic appeal and a more pleasurable experience for consumers. 

Find out how to work with influencers here!

“Seeing the right target audience (which is also area specific sometimes), the trust their followers have in them and the organic nature of that following help startups to reach the right audience at the right place and time,” shared Mehra.

Create a Winning Advantage

Generally, brands collaborate with influencers to promote the brand by sharing the news of their latest product launch. This is usually done in the format of stories or a post. Because of the reach and engaged audience an influencer has, brands can tap into when launching a new impression.

How to find the right influencer?

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The main thing to note and keep in mind is to find the right influencer for your target audience with good engagement and genuine following. With a good context and creative input from an influencer, a brand can create a winning advantage and differentiation right at the start.

Drive More Engagements

Most people consider other’s opinion online before buying a product or using a service. That’s how word of mouth is triumphing social media.

How to start influencer marketing?

You can start by identifying key opinion leaders from that related segment. For example, leading beauty influencers with a decent following that meets your budget. You stand a better chance if they share an affinity with your brand and is already a user. This builds a more authentic relationship by partnering with them and building a long-term relationship.

You will definitely be the ‘lucky’ one to tell your brand’s story to their followers through he/she.

Influencer marketing done right

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If influencer marketing is done right, can not only help a brand to raise awareness or achieve massive reach. 

Tips for Branding and Blogging with Social Media

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Branding yourself on Social media

There’s so much that goes into creating a successful small business marketing campaign. Branding, content marketing and social media all play important roles in this area. So you need to come up with the mix best for you.

Here are some of top tips by members of the online small business community for promoting your small business with content marketing, social media and branding.

Importance of Consistent Branding

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If you want customers to remember your business, you need to create a brand identity that’s consistent across platforms and messages. Consistency is a main tenant of branding, but it’s still something some entrepreneurs overlook.

Improve customer social media content distribution

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When you’re marketing a consumer focused business on social media, content creation is only part of the process. You also need to be able to distribute this content effectively.

Keep up with changes in social media

Social media platforms are constantly changing and updating. So if you want your marketing strategy to be successful, you need to be able to adjust to those changes.

Consider the ideal blog post length 

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There are many schools of thought about how long blog posts should be in order to attract the most possible search traffic. There’s not a simple answer to the question. But there are many things you can consider to make a good decision.

Update old blog posts when you’re out of ideas

If you find yourself out of ideas for what to post on your business’s blog, you could simply go back and repurpose some previous content.

Be Creative

be creative
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Creating effective content for your business requires a lot of creative thinking. This creativity grows over time for a lot of business owners, but there are some things you can do to intentionally develop this characteristic.

 

Talk to your customers

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One of the main purposes of using social media is to start conversations with customers. You can even build bot sequences to automate parts of the process.

Don’t miss out on free online advertising opportunities

When you first start your website, you might actually find the opportunity to take advantage of some free advertising credits. A recent post by Susan Solovic goes over how to best utilize these opportunities so they make a big impact on your business.

Incorporate video into business

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Video has so many different potential applications for businesses, from content marketing to training. So if you have yet to make use of this format, this explains why you should rethink this strategy.