Attract them to your blog with email newsletter

email newsletter, email marketing

Email newsletter: What is it?

Email newsletters filled with ads and sponsored content represent a huge opportunity for publishers who want to drive revenue. They are essentially an email, usually an edm with summarised content that makes or break the attention you get to your blog.

How to generate revenue with email newsletter?

generate revenue blog, blogging revenue, blog revenue, influencer markering, email marketing, email newsletter

Ways to drive revenue with email newsletter are done through 3 primary opportunities: subscription models, ad space, and sponsored content. 

Use a subscription model

One of the most popular methods to drive revenue for publishers is to charge a subscription for content. After all, it costs money to receive a newspaper or magazine in print. Even though we’re in the digital age, content subscriptions still represent an opportunity for revenue. But you have to create email marketing campaigns that highlight paid content to encourage readers to subscribe.

1. Balance free and premium content and users

free and premium users, free and premium content, email marketing, blog email marketing

If you’re using a paid subscription model, then you must balance what you give away for free with premium content. The goal is always to encourage more casual readers, those who read the free content, to sign up for a premium subscription.

One way to inspire the transition from free to paid content is to show the beginning of an article or post in the email body. This entices the reader and makes them feel like they have privileged access to the content. Just like some academic sites where they show a part to make potential users curious. If they really need it, they will convert.

Offer a mix of free and paid content

Another example of this could be like Viu, where you get to watch free drama or pay to watch exclusive movies.

Examples of email newsletter

Your email could contain the copy from a free post. Give links to paid posts either at the beginning or end of the email. The same effect occurs: people will see the free content and may be more inclined to click through to the paid content, thus increasing the chance of converting to a paid member. One example is to send freebie to let people “try” premium experiences. Don’t forget to make your email newsletter relevant.

2. Send automated content

mail automation, email newsletter

Automation makes everything easier. Integrating your email marketing platform with third-party services will make everything smarter and segmenting easier. Automatically push published content into an email, and then provide relevant suggestions based on the topic you’ve designated for that post.

Sell ad space in your email marketing campaigns

Publishers and content marketers have long relied on print and website ads to create revenue. The world of ads has opened up to email marketing campaigns, potentially making your emails even more profitable.

3. Create dynamic content banner ads

When it comes to banner ads, be relevant. they need to be appropriate for the recipient. It doesn’t make sense to have ads for cosmetics in an email marketing campaign that highlights home improvement.

Apart from matching the content, it’s also important to match the recipient. Utilizing demographic information based on gender and location is a great start. You can tailor your ads to fit the type of person you’re emailing to.

Going a step further, if you can incorporate these demographics with past campaign information—emails opened, content clicked on— you can begin incorporating dynamic banner ads based on segments you’ve created.

5. Use transactional emails

Transactional emails, sometimes called “system-triggered” emails, are automatic emails that are triggered by an action, such as signing up for a newsletter, creating an account, or placing an order. Because some of these emails, like welcome emails, have such high open rates (a potential 86% lift above regular emails), they’re perfect for ad spots.

Many retailers include promo codes in their welcome emails, offering a discount as a thank you. This is like many blog shops! This is a prime position for a sponsored ad. You could offer thanks to the new subscriber by including an ad at the bottom that includes a discount.

6. Sponsored content posts

In the midst of your content newsletter, there are definite opportunities to include content from other companies and marketers. While it’s important to maintain your brand standards, you should be able to incorporate other content and get paid for it. This example shows how easy and natural it can be for your email marketing campaign to incorporate sponsored content.

Conclusion

It’s worth the effort to make these ads look natural in the lineup of your email marketing campaigns. If your readers are having a great experience interacting with them, you’ll be able to generate more revenue as your ad partners see the value behind those placements.

Top Singapore travel blogs

Who are the top Singapore travel blogs

blogs, singapore, top

Planning your next holiday and you are looking for recommendations? Here we have the Best Singapore Travel blogs from thousands of top Singapore blogs. Using Feedspot own index search and social metrics, you can have your favourite blogs all at one place.

Passportchop

passport chop

Since 2009, PassportChop is a blog about Tingyi and Zhiqiang’s overseas experiences travelling around the globe. Well known for their detailed itinerary, it is currently one of the top travel blogs from Singapore.

Speciality: Detailed trips and unbiased reviews of places. Dos and don’ts are also provided.

Post frequency – (estimated) 3 posts per month

I wander

iwander, travel

See, stay, fly, eat, do. Here’s a Singapore travel blog showcasing city guides, hotel reviews, food recommendations and travel tips. By Bino, a part-time wanderer and a Singapore travel blogger. He shares his top travel tips and guides to destinations he have been to.

Estimated Frequency: 3 posts per week

The travel intern

the travel intern, singapore, blog

A Singapore-based community.

They think that travel makes us intern of the world- simply because there is always something new to learn on the way.

Anything that’s a new slice of the world, starting from the country on your bucket list, or that amazing postcard that intrigues you, hmmmm or simply a dish that you swore to try. Here’s what the travel intern has to provide.

Specialty: Young and interesting content. If you like exciting and engaging perspective, try here!

Estimated Frequency: 2 posts per week

Havehalalwilltravel

havehalalwilltravel

For all our muslim friends out here, here’s that Singapore friend you have been missing out. Here’s a whole range of fun Halal food and travel guides for Muslim travellers.

Bookmark this for your next family outing!

Specialty: updated frequently, for muslims, by muslims

Estimated Frequency – 2 posts per week

Alvinology

alvinology

As the name suggests, by blogger Alvin Lim, this blog extends out of travel. It features entertainment, food, and lifestyle too! Established in 2007, it has developed into a full-fledged site with a professional editorial team.

Now, Alvinology is a popular portal for travel tips among Singaporeans!

Estimated Frequency: 2 posts per week

The Occasional Traveller

The occasional traveller, singapore

A Singapore travel blog for the busy working professional who loves to travel despite having limited time. By Jaclynn Seah, a Singaporean girl who knows what it’s like to balance work and wanderlust. Jac helps you in forms like journals with tips.You can plan your own trips, including a broad range of reviews and things that inspire wanderlust. The idea ultimately is to remind you to take that time off for your next trip and you can still travel even if you are short on time.

Specialty: Planning tips and personal stories to help you make your own adventures! Happy travelling!

Estimated Frequency: 2 posts per week

Singapore Airlines

Singapore airlines

By our own home airlines, sharing with you the best in the world. With travel tips, news, destinations and city guides through the eyes of this experienced airline people.

We guarantee you awesome enthralling pictures too 🙂

Good but not so popular blogs

Popular blogs on Google?

google

How do you find the best content on search engines? Just like any other search engines, the quantity algorithms is what powers them, rather than quality.

Try search for singapore blogs in google, and the first result will probably be by theasianparent. Which it listed 11 Singapore socio-political blogs you should be reading. Others include lists compiled by Alvinology or The Smart local of the most popular blogs by traffic.

What do you search for?

What do you look for when you look for information online? Is high traffic equal to substance? Do you get the information that you are looking for? As much as technology brings us convenience, but there is no way that google can judge human qualities.

Do you trust the top lists?

How can you trust the lists curated by humans? The list goes on with lifestyle, food, parent, socio-political bloggers. Nonetheless, they are unadmittedly the most popular blogs by traffic. But here’s a list with the criterias we usually look for in a blog.

  • Tells the truth

  • Is is sponsored content?

  • Brings the idea across well

  • Thoughtful

Starting from some Singaporean blogs- written by Singaporeans for Singaporeans.

This is a rather recent founded blog. Started in early 2017, Singaporean law graduates- Rio Hoe and Daniel Huang aim to generate positive dialogue and reasons through addressing themes along socio-cultural issues. Talking about politics is extra sensitive in Singapore where consensusg has proven themselves to be sensible and well-edited to take a stand well enough through the heat of political moments.

The issues we find problematic in Singapore- Jin Yao shares about them. Even the education system that we dread but still follow anyway, he writes with a journalistic sensibility with a stand similar to the news.

If you like content that stimulates insights to relatable socially relevant content, you should really check his blog out!

One fun fact is that he has written for The Middle Ground before!

Thelongwindingroad

If you want to avoid wordy written pieces, this is definitely a blog with many pictures. Even with the amount of pictures, it is still able to provide a detailed explanation of what it wants to say. As the title of the blog says, it has treasures hidden deeply within the blog. You can slowly uncover from this blog to see Singapore from an ethno perspective. Highly recommended if you want a page to not be distracted by personal memories and impressions!

If you were to like something more present, we have Zach.

Theheartlandertourist

This blog compiled Singapore in it’s present form- mostly experiences that are close to many of our hearts. As the title says, this is more of a travel themed blog than a cultural. Starting from food to the deep rooted heritage, this remains as a user-friendly resource for people looking for uninfluenced ideas. You can also get amazing photo shots of all things Zach has shared on this blog.

We hope this is useful- and credits to smartcasual for these awesome recommendations!