Websites and SEO- What’s their role in the future?

past, present, future, seo, future of seo, future of websites, search engine ranking

Websites and SEO

seo, websites, seo process, seo and websites, websites and seo

Will search engines still exist in the future? Say maybe after 20 years?

Isn’t this a strange question? But here’s why it’s worth mentioning. Remember times when SEO first emerged and the big names in search were like Yahoo? Change happens quickly in digital and no-one has the divine right to be around for the next decade (or two), be it monopolies like Apple, Facebook or even Google.

Predict the future- yes or no?

future, blog, useful blog, seo future, future of blogs

Someone once asked Bill Gates who he’s scared of the most, and his response was the guy or girl in a garage waiting to unleash the next wave of disruptive innovation on the world. That really shows how fast technology is progressing. No one expected Instagram and Facebook to be the next “big” thing!

Google- Now

google, gifs

That said, those interested in pre-empting the future of search marketing could always do worse than to look at whatever Google is currently planning. Whenever Google refine their algorithm it’s to achieve two things – to improve the relevancy of results for searchers and to make more money.

Looking at where Google has been focusing over the last year gives a lot of clues on where they are heading. Mobile-centric results across all devices, including desktop, has been an important theme and the range of featured snippets are expected to continue to rise in popularity.

For users-

They don’t have to click on a listing because Google shows them the answer they need within the results page.

For brands-

They need to think about how they can be in that featured snippet listing – optimizing more heavily for answer boxes, schema, local and more.

SEO today

However, if we look at where the focus of SEO now, it’s clear that while authority links are still important. There’s a whole lot more to consider in the pursuit of great SEO results moving forward. Ideas are the new currency and the goal is to make your content the best answer on the internet for a given question, across all devices and platforms.

Changing of times?

past, present, future, seo, future of seo, future of websites, search engine ranking

Times have changed. Simple optimizing for desktop and mobile search is not enough. Everything is then something. Then, is it possible that in the future there will be no such thing as ‘websites’? But instead a place with “everything”? After all, Google’s features snippets of websites available for you to browse. But maybe, we already have the results we are looking for- which reduces the need to click for the answer.

Rise of mobile apps engagement

Recent research suggests that mobile users increasingly prefer to engage with brands via mobile apps rather than mobile browsing. This furthers the decline in importance of the traditional website.

The potential in voice search

What’s more, voice search is predicted to account for 50% of all search activity by 2020, with a staggering 56 million smart speakers expected to be shipped this year alone.

Virtual reality

Businesses such as estate agents and hotels are fighting to offer customers the chance to experience spaces in advance via virtual reality and augmented reality applications.

How and Now

Google already knows so much more about search and how to provide customer queries with the best answers. That is why it is important to think about your users first and foremost.

Tips and questions to consider

Who are you targeting? What do you want them to achieve? To win at SEO in 2018, you need to be the best result. This means providing great content for your users, across all devices – rather than simply having well optimized content for search engines. Most importantly, you’ll be engaging in the best way possible with your visitors.

And as a result, you will likely to be rewarded by Google for providing the best experience with your search rankings.

Facebook Can Promote Your Content

facebook, news, influencers

Facebook page

If you haven’t already set up a Facebook page for your business, now’s the time to set one up: It can help easily increase page views of your content.

Did you know that more than 500 years worth of YouTube context is watched on Facebook daily? 40% of these people share links with their friends online. You discover how easy it is to promote your youtube channel on facebook that allows easy links to your channel. Or not, you can embed your latest videos on your facebook page and they can be watched directly.

Well, there is always the paid option with paid Facebook advertising to attract new viewers to your channel or a specific video. You can hit 2 birds with a stone as this simultaneously boost your following on Facebook too!

Wow sounds cool!

Facebook page? How do I create one?

facebook, gifs

Like all other social media platforms, creating a Facebook page is entirely free. Facebook has garnered all the necessary information for you to start building your own comapny page. You can access it here.

Here are some tips how to maximise your facebook page:

  • Link the Facebook page with other online activities, like your company’s website or instagram.
  • Create an online community in which you can interact informally with your customers and potential customers.
  • These people can still interact with each other in moderated conversations based around your products/services which drives extra attractiveness to your page.


facebook for bloggers, blog, fb

This hack works with bloggers like you too. A Facebook page allows you to start posting about your content where you can communicate with your audience using content on your blog with no programming or graphic design skills to set up and operate. The best thing about this function is that people join your page because they are interested. A direct link that you share on your page drives convenience, attracting potential readers to press on the hyperlink.

How to run the facebook page as a blogger?

In fact, the operation of a business-oriented Facebook page is much like a personal Facebook page, with a few additional options and features. Facebook has made it so easy that there’s even an official Facebook mobile app (Facebook Pages Manager). You can use it to manage your company’s Facebook page from anywhere, with an internet-connected smartphone or tablet. From a computer, you can set up and manage a company Facebook page using any web browser and by visiting the Facebook site.


You can use a Facebook page to tell your blog’s story and humanize your content.  It can be an additional soft-sell and promotional tool to attract new customers/clients. The page can be a start for building customer loyalty around your readership. The best way is to focus on building an interactive community, as opposed to just posting messages and content that your followers simply read or watch. It’s always a two way track, do not forget!

Worthy notes

Keep in mind, operating a Facebook page takes time. From set up, establish, and customization. You would require more time to update your presence on Facebook with new content. Public comments and posts created by others have to be moderated, and on top of that, you have to interact with your followers.

Tips on how to run a page

facebook, fb, logo

Users will expect timely and personalized responses to questions and comments. Never establish a page and abandon it, allowing your followers and visitors to interact freely, in an unmoderated forum. It represents you, and we thought this may be a breakthrough for bloggers to share their content on!

The Top Five alternative sites for Singapore News

laptop, workaholic, work, type

Singapore news

We all know Singapore’s media news giants that brings us all the latest around the world news. For example like Straits Time and Yahoo are two popular news sites that Singaporeans visit frequently for reliable information. If you are looking for alternatives for fresh perspective, here’s the right article for you. In courtesy of, here’s the top five alternative news sites based on their web traffic.

First of all, what is web traffic?

web traffic, social media, brand advertising, marketing

Web traffic is the amount of data sent and received by visitors to a website. Which is essentially how many people have visited and have read/seen your content. Below are some estimations from – 2.6 million page views per month

This may not be everyone’s favourite site in terms of its reputation, but humans are curious creatures. Indirectly, this website operates the same manner as STOMP, which ironically is under SPH. It is the same reason why STOMP has the highest page views among all the SPH websites! Unfortunately (or fortunately), government announced The Real Singapore’s administrators are suspended and are required to cease operations because articles were against national harmony. As a result, the authorities have clamped down on a website’s operations here for the first time. – 1.7 million page views per month

Mothership is a Singapore-born Internet media company and one of the largest digital platforms in Singapore, with a potential average monthly visitorship of 5.9 million. 75% of their readers are on mobile, and we connect with them by creating high-quality multimedia news and entertainment content that encourages social sharing. 60% of their audience ranges in between the ages of 25 and 44.

Other than creating news content, they also specialise in digital marking where they also help brands speak with digital audiences through our content marketing services.

Coming in a respectable second is socio-political site, Mothership, the only other alternative news site in Singapore to cross the 1 million page views per month mark. The news are better curated and edited here, with proper sourcing, interviews and backgrounding. Check it out! – 838,700 page views per month

Almost a socio-political site, this is a a relatively new site! With its high traffic record and a targetted focus on Singapore related news, they should meet the MDA’s criteria for registration! They have great potential, so keep watching! – 540,000 page views per month

Another socio-political site, where its written content is similar to The Real Singapore. Although their content may be controversial, but remember to always take what you read online with a pinch of salt. Most of all, its respectable that this site manages to stay real and still command a respectable half a million page views each month. – 510,000 page views per month

One of the first few pioneers to challenge the mainstream media in Singapore. TOC seems to claim to be Singapore’s longest-running independent online media platform, with a wide variety of topics covered! In essence, they aim to examine the issues that matter, or should matter, to Singaporeans. Through reflecting the diversity of life, ideas and opinions.

Therefore, Singapore’s future is best served by having an informed and involved citizenry, with access to a wide range of news sources and views. Maybe, Theonlinecitizen is just be an open and vibrant environment where Singaporeans can share and debate ideas and opinions!

How to set a realistic blog budget as a start? [Part 2- Software]

Blog budget: All  about Hosting, Tools and Software

Domain name and basic hosting

blog, blog hosting

It is important to have a good and representative domain name? What does it mean? A short and sweet domain name is usually easier to remember compared to a long, complicated one. It is very important to get a suitable domain name as it is what your reader know you as.

Blog host

blog, blog hosting, hosting sites, blog host, blog sites

Hosting is the platform where you create your content at. It is important for you to like the layout and functions of the hosting platform. It should be direct and easy-to-use, so you can start creating your content at ease. Look up for information and compare various hosting platforms to find one that’s best suited to your habits.

Customised designs

customise, theme

Byond your logo and header, you can play with many design elements to enhance your blog.

From social media headers, backgrounds to blog templates, consider a look that reflects the content and image you want to bring across. They should be consistent across all social channels. If you are not familiar with blog templates, you can pay for custom designs or you can purchase a package. The cost varies significantly depending on who you work with and what you’re purchasing. Be careful about your designer. Always ask for references and samples of work before you commit. Always be clear of what you’re paying for.

Development and assistance

Once you see results on your blog, it is crucial to realise that you cannot control everything. To make your blog work more efficiently, you need to focus on the things you first started, and start delegating.

Never regard work as never-ending but instead ask yourself what are the things you don’t enjoy doing? For example, those taking up your time that you cannot focus on investing in your favorite activities? For example, emails and direct messages are one hard part to balance. Managing your schedule and communicating with new clients may be hard, hence, you might want to contract with an assistant. If you’re trying to develop new content directions to provide for more audiences, you might want to hire writers to write for your blogs.

A web developer may just be perfect to optimise your webpage.

If social media is the problem, you can look into working with a freelance social media manager.

Bringing in external help seems to be one of the most difficult steps for people to take. It’s important to start preparing for that.

Take Control of Your Blogging Costs

blog cost, manage cost

Growing a blog is tough work, especially considering the competition in this saturated field. You do not have to waste frustrated hours learning everything about web design and development. You can be smart about it and get readily available templates online. Always be smart about how you spend your money and time.

No matter a new blogger with no budget, or a professional blogger who wants to maximise profit, both goals are common. Which is to let your content reach more people and share your story. Commiting the right investments in your blog is crucial.

How to start setting a realistic blog budget to start? [Part 1- Hardware]

What is a blog budget?

blog, screen, writing, typing

If you’re trying to earn sufficient money from your blog, you cannot rely on simply content creation and freebies. By investing in your efforts, it can be a real struggle to grow your audience. However, excessive investments on your blog may lead to failure if you fail to track and balance the accounts. Your return on investment may be diminishing although the figures looks attractive.

If you aspire to be a blogger, or you are already one, it’d eb smart to clarify the costs it takes to achieve your goals. What is the real budget to set and where do you spend your money on?

How to set a blogging budget?

There is no one budget that fits the requirements of all bloggers. But here’s the guide to the right amount of investment to place in order to achieve your goals.

There are three kind of bloggers as follows:

  • The for fun and wants to keep costs to a minimum blogs.
  • The serious blogger committed to growing their blog as a part time interest. Do not mind spending (much) money to enhance their enjoyment or success.
  • The real blogger and a business owner. Willing to put in any expense that increases their profits.

First, it’s crucial to choose the path you are going towards and start tracking and planning your budget.

Here’s the breakdown of the costs you may incur.

To start a blog, you need a basic laptop to create and search for your content.

  • Hardware- A BASIC LAPTOP

laptop, workaholic, work, type

If you are already writing, you may already have a computer/laptop. If you are just starting out, having one is a worthy investment.

Comparing the prices of high-end to low-end laptops are the extra lightweight and efficiency to work on the move and get things done faster. It’s obvious to get a laptop than a desktop as who knows you may need to work on the move?

Depending on your needs, a basic laptop can cost from $400 onwards, with speed and memory variations. A more powerful laptop – with more memory, processor power, and a bigger screen is for the serious people. If you are planning to edit large video files for example, you may need high processing powered laptops. A more powerful laptop will cost from $1000 to $3,000, depending on brand and features.

Well, there’s also electronics fair during specific periods in a year. It will be great to catch up on these deals to maximise your earnings.

The choice between Windows laptop or Macbook is likely a matter of personal preference. Macbooks tend to be more expensive than their Windows-based equivalents, but are arguably easier to use and require less technical knowledge to maintain.

Well, for the serious bloggers pursuing this as a job, creating high-quality multimedia content is almost essential. You will need more tools to achieve this. For example, a food blogger is expected to take yummy food photos and videos. If you’re branching into youtube (video content) then the videos must have clear sound and lighting.

Some tools include:

  • High-Quality Camera
  • Different camera lenses

Although smartphones have great cameras, but very few give you the quality a digital camera with detachable lenses offers.

Great photographs would require investments in a camera and additional lenses that help you capture beautiful, shareable photos. There will be a huge difference if your goal is to create viral content.

You can see the difference when comparing a photo with smartphone of an and a photo with a camera. Same goes for your audiences.

Good-Quality Microphone

microphone, pink

Have you ever watched a video, and all you hear is an echo, the podcaster’s breath, or low volume? Poor sound quality is a major turn-off for most people especially for video content.

The type of microphone you need to solve this problem varies significantly based on the content you’re producing, but aim for quality. You do not have to spend a bomb on audio devices. One consideration could be the Audio-Technica ATR2100USB ($60) for interviews and vlogs if you’re sitting at your computer.

Video Camera and Webcam

camera, polaroid

Like your microphone, the video camera or webcam you select should be based on the type of content you’re creating. If you plan on filming activities or events, stop using your smartphone video camera. Invest in a good quality camera with the HD option that films up to 1080p – the highest quality streamable on YouTube.

For short video your digital camera might work just fine – particularly if you have one of the newer DSLRs described above. But if you’re shooting longer videos that need to be super high quality, then you will need to invest in a dedicated video camera.

Light Boxes and Tripods


Great camera does not guarantee good lighting and steady hands. If your content is photo/video, consider supplementing your still and video camera purchases with light boxes and tripods. A very basic light box set and tripod should work just fine. Many uses the ring light, and that can be one consideration. If you are considering the upper end, a professional lighting rig could cost thousands of dollars.

Singapore Fashion Bloggers to follow

fashion, singapore

Who are the real Singapore fashion bloggers?

fashion, singapore

With the sun hanging high up all year round in Singapore, it’s both easy and difficult to build up your wardrobe. But here, let’s focus on how these bloggers make it seem so effortless as you only have to shop for one season. Here’s some amazing fashion bloggers from Singapore showing you how they turn summer wear into trendy attires.

Andrea Chong

andrea chong, dreachong, instagram, influencer

One of the legends, Andrea Chong has represented Singapore on so many international fashion platforms! This name reminds people of a balanced mixture of a stylish mix of casual, girl-next-door, edgy and sophisticated.

Her attires are influenced by a wide array of international fashion magazines. Where one of her major appeals is that you wear confidence to look good, instead of expensive clothings. At this young age, Andrea is highly successful, holding both positions as the founder of digital advertising agency DC Creative and voted Fashion Icon of the Year at the Singapore Social Media Awards 2015!

Christabel Chua

christabel chua, bellywellyjelly, instagram, influencer

She started off with Smart local, a youtube/website to provide quirky local news. Having graduated from an Australian university, Christabel, commonly known as bel has a style of slightly preppy and girly. Her style is heavily influenced by LA-based fashion blog, Song of Style.

Her main attractiveness is that she is highly interactive and approachable with her girl next door personality. She commonly shares about her personal experiences, where she seems more like a friend than a video host and celebrity to her fans.

Love, Bonito

love bonito, logo, blogshop, shopping, singapore, womens fashion, fashion label

Love Bonito is one Singapore home grown brand that growing rapidly among females. The team that owns the largest blogshop in Singapore are the designers behind what many Singaporean girls are wearing now. Here’s the trio behind this fashion brand sharing their style.

love bonito owner

Left to right: Rachel Lim, Velda Tan, Viola Tan / Image Credit:

Rachel Lim

The first member- Rachel has a bit edgier look compared to the previous 2.  

Her signature style combines elegant, simple pieces with vibrant, statement jewellery pieces.

Rachel achieves inspirations from fashion powerhouses, especially in London,

Rachel believe in discovering and picking clothes + styles that best fit your body shape!

Velda Tan

Second member is Velda, a fashion icon in her own right.

Her own style? Simple looks and high-quality fabrics that leave her looking very classically fashionable. Velda is behind the success of Love, Bonito as she offers designer looks to young Singaporeans – without the hefty price tag.

Viola Tan

Final one-third of the trio behind this fashion brand, is one of the leading fashionistas. Viola has a fashion style classified under classically sophisticated with accents of edgy glamour. Her inspirations often come from her travel experiences through cultures and people she meets.

5 Singapore lifestyle blogs you won’t want to miss

What are the ACTIVE blogs? Here’s 5 Singapore lifestyle blogs that you might have missed.

blog, gifs

Who still update their blogs frequently nowadays? Do you find it hard to find people sharing their intriguing lives through their insightful blogs?

Why are blogs here to stay?

love blogging, blog is here to stay

One reason why blogs are such a good place for information because people revel in the feel-good feelings that accompany such posts. Reading them is as though vicariously living through them at times and relating to the circumstance. Here’s 5 bloggers that still updates the blogs frequently with a variety of topics. It will be easy to relate to their writings, after all, they are local, which means that some situations may be too familiar. So, what are you waiting for? Check their blogs out.

captslowyeo, melissa yeo

This blogged owned by Melissa is called Captain Slow Yeo. A click into her blog is one food haven you won’t want to miss. Featuring a collection of delicious food reviews and beautiful photos, we promise you unlimited salavation!!

Singaporeans love food, and we can’t stop finding where’s the best eats in our sunny country. Using that to her advantage, she visits many places across the island. Ranging from those we raved-about to places that are slightly more obscure, you can experience them all.

Other than simply making you immensely hungry, her blog showcases her extreme enthusiasm for food that definitely warm your heart.


the occasional traveller


Jaclynn’s passion lies in travelling and, while her website’s name suggests otherwise, it shows. A Singaporean girl who knows what it’s like to balance work and wanderlust, she has quit her job in 2016 to focus on full-time travelling, filling her blog up with informative and undeniably exciting posts about her off-road adventures. Writing in forms like journals with tips, you can plan your own trips with a broad range of reviews and things that inspire wanderlust. The idea behind this blog is to remind you to take that time off for your next trip. Travelling is still possible even if you are short on time.

alexis cheong, blog

Alexis’s instagram are sneak peeks you could get of her blog. And that enough is telling you how much her blog will make you want to to jump right into adventures. Travel adventures with pictures of her food are such a tempting combination. Wanderlust may really be the perfect word to describe Alexis. Apart from being a fan of good meals and travelling, she participates in various forms of entertainment. Her blog extents from travelling to beauty, technology and entertainment. Here’s one if you want a complete one from someone you can relate to.

the wacky duo, kids, parents, lifestyle, blog, dad, father, 2 kids

This blog covers the adventures of 2 very cute chldren. By a loving father, this blog is perfect for parents looking for cool and fun places for your next family outing. This blog is one that is easy to read. Even if you are not a parent, it can also be a good place for you to gather information on the latest places in trend. Be ready for lots of exclamations and affection as The Wacky Duo is not your average blog!

mons-diary, blog

This multi-talented lade, Monice updates her blog with many of her life happenings and sprinkle of interests. Started in 2012, she pursued her passion, making a name for herself with her craft. You can really get to know Monice through her engaging charm that comes in her posts. From travel, beauty, food, you can count on Monice to provide you with just the information you need.

That’s it folks! We hope that you like their stories!

Top Singapore travel blogs

Who are the top Singapore travel blogs

blogs, singapore, top

Planning your next holiday and you are looking for recommendations? Here we have the Best Singapore Travel blogs from thousands of top Singapore blogs. Using Feedspot own index search and social metrics, you can have your favourite blogs all at one place.


passport chop

Since 2009, PassportChop is a blog about Tingyi and Zhiqiang’s overseas experiences travelling around the globe. Well known for their detailed itinerary, it is currently one of the top travel blogs from Singapore.

Speciality: Detailed trips and unbiased reviews of places. Dos and don’ts are also provided.

Post frequency – (estimated) 3 posts per month

I wander

iwander, travel

See, stay, fly, eat, do. Here’s a Singapore travel blog showcasing city guides, hotel reviews, food recommendations and travel tips. By Bino, a part-time wanderer and a Singapore travel blogger. He shares his top travel tips and guides to destinations he have been to.

Estimated Frequency: 3 posts per week

The travel intern

the travel intern, singapore, blog

A Singapore-based community.

They think that travel makes us intern of the world- simply because there is always something new to learn on the way.

Anything that’s a new slice of the world, starting from the country on your bucket list, or that amazing postcard that intrigues you, hmmmm or simply a dish that you swore to try. Here’s what the travel intern has to provide.

Specialty: Young and interesting content. If you like exciting and engaging perspective, try here!

Estimated Frequency: 2 posts per week



For all our muslim friends out here, here’s that Singapore friend you have been missing out. Here’s a whole range of fun Halal food and travel guides for Muslim travellers.

Bookmark this for your next family outing!

Specialty: updated frequently, for muslims, by muslims

Estimated Frequency – 2 posts per week



As the name suggests, by blogger Alvin Lim, this blog extends out of travel. It features entertainment, food, and lifestyle too! Established in 2007, it has developed into a full-fledged site with a professional editorial team.

Now, Alvinology is a popular portal for travel tips among Singaporeans!

Estimated Frequency: 2 posts per week

The Occasional Traveller

The occasional traveller, singapore

A Singapore travel blog for the busy working professional who loves to travel despite having limited time. By Jaclynn Seah, a Singaporean girl who knows what it’s like to balance work and wanderlust. Jac helps you in forms like journals with tips.You can plan your own trips, including a broad range of reviews and things that inspire wanderlust. The idea ultimately is to remind you to take that time off for your next trip and you can still travel even if you are short on time.

Specialty: Planning tips and personal stories to help you make your own adventures! Happy travelling!

Estimated Frequency: 2 posts per week

Singapore Airlines

Singapore airlines

By our own home airlines, sharing with you the best in the world. With travel tips, news, destinations and city guides through the eyes of this experienced airline people.

We guarantee you awesome enthralling pictures too 🙂

How blog marketing can drive sales for your brand

Blog marketing
blog, marketing, online

How do you drive sales for your company by standing out in this competition? Blog marketing is an excellent direct solution to slowly drive sales. It will be difficult to start a blog with the changing needs of your customers/readers, but the following will give you reasons for the perks that will come your way with a blog.

How are blogs useful for you?
blogging, useful, busines

Having a blog is like having a direction for your customers. To maximise the effectiveness of your blog, you need to first build one. From your content, to your personal blog URL. One of the most convenient innovations you can have is a self-hosted blog platform.

However, some of these solutions have to be paid from your pocket. Fortunate enough, in this digital age, there are still free blog hosting platforms to suit your needs. Starting from to wordpress, they are packed with amazing useful features that will never make a hole in your pocket. Start exploring them, and find your favourite. You are now not far from blog marketing.

Uses of blog marketing

  • Analyse tool

analyse, blog, analysis

Blog marketing allows you to analyse your traffic and know your audience. If you are not an expert at statistics, there are marketing pros for you to engage and find out more details from. A blog is your brand’s personality. Understanding your direction and the fact that you are drafting for people that loves your brand is always good. Integrating their content consumption habits to your media marketing is made so much easier as you are now familiar with the group you are dealing with.

  • Direction for customers


As I have mentioned, a blog is a direction for your customers. It is also one for your company. Through this platform, you can speak to your potential customers on your brand and services. With time, customers will find you more trustworthy as they are able to find the information they require from you. A responsive platform is not only relevant, it is also a bridge to connect you with the people. Questions and comments will be on your platform, and these are golden opportunities for you to speak with your potential customers.

  • Talk to your customers


One tip is to never delay in answering questions through emails or comments on your site. With an online blog, you can now reply and provide immediate rescue to your customers.

With a relevant and meaningful blog, it will be of high value to your (potential) customers. These hard work will not go in vain as you will experience magical outcomes in the years to come. Having a blog will also help you in your search engine optimisation and this will help you become the authority in your industry. Wait no more, and start having a money earning marketing platform!

Good but not so popular blogs

Popular blogs on Google?


How do you find the best content on search engines? Just like any other search engines, the quantity algorithms is what powers them, rather than quality.

Try search for singapore blogs in google, and the first result will probably be by theasianparent. Which it listed 11 Singapore socio-political blogs you should be reading. Others include lists compiled by Alvinology or The Smart local of the most popular blogs by traffic.

What do you search for?

What do you look for when you look for information online? Is high traffic equal to substance? Do you get the information that you are looking for? As much as technology brings us convenience, but there is no way that google can judge human qualities.

Do you trust the top lists?

How can you trust the lists curated by humans? The list goes on with lifestyle, food, parent, socio-political bloggers. Nonetheless, they are unadmittedly the most popular blogs by traffic. But here’s a list with the criterias we usually look for in a blog.

  • Tells the truth

  • Is is sponsored content?

  • Brings the idea across well

  • Thoughtful

Starting from some Singaporean blogs- written by Singaporeans for Singaporeans.

This is a rather recent founded blog. Started in early 2017, Singaporean law graduates- Rio Hoe and Daniel Huang aim to generate positive dialogue and reasons through addressing themes along socio-cultural issues. Talking about politics is extra sensitive in Singapore where consensusg has proven themselves to be sensible and well-edited to take a stand well enough through the heat of political moments.

The issues we find problematic in Singapore- Jin Yao shares about them. Even the education system that we dread but still follow anyway, he writes with a journalistic sensibility with a stand similar to the news.

If you like content that stimulates insights to relatable socially relevant content, you should really check his blog out!

One fun fact is that he has written for The Middle Ground before!


If you want to avoid wordy written pieces, this is definitely a blog with many pictures. Even with the amount of pictures, it is still able to provide a detailed explanation of what it wants to say. As the title of the blog says, it has treasures hidden deeply within the blog. You can slowly uncover from this blog to see Singapore from an ethno perspective. Highly recommended if you want a page to not be distracted by personal memories and impressions!

If you were to like something more present, we have Zach.


This blog compiled Singapore in it’s present form- mostly experiences that are close to many of our hearts. As the title says, this is more of a travel themed blog than a cultural. Starting from food to the deep rooted heritage, this remains as a user-friendly resource for people looking for uninfluenced ideas. You can also get amazing photo shots of all things Zach has shared on this blog.

We hope this is useful- and credits to smartcasual for these awesome recommendations!