Guide to creating attractive genuine blog post

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How to write an attractive genuine blog post?

Maintaining a blog is hard work. The average marketer spends between 60 and 90 minutes on one shorter than average blog post. That’s a lot of time spent right? You can find out more about how bloggers approach writing here. Writing a genuine blog post is extremely important.

All that time can easily go to waste if the post doesn’t drive traffic and no one is reading it.  Do blogs still work? Long form content is definitely here to stay, you can follow these tips to make sure you’re heading in the right direction.

1. Avoid promotion

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You have to remember the reason why people visit your blog. They are not here to read about a detailed advertisement. They are looking for something. Direct promotion in a blog is obvious to nearly everyone. Advertisements are made online, and this isn’t 2008 when no one realized that people pay for contextual placements online. Do yourself and your brand a huge favor, and make your posts have great content. A lack of promotion is always the best promotion.

One way to bring in advertisements is through personal experiences. Authenticity is really important in this time and age.

2. Personalize your posts

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Everyone has a unique writing style. Content is never as great as if it were to come directly from you. Even if you don’t have time to write all your own content, at least spend 10-15 minutes personalizing it. Add your personal flare. Those little touches will make your content that much more readable and valuable to your readers.  

3. Use visuals

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We are visual animals. Include infographics, videos, pictures. Content these days can be so much more than just words on a page. Yes, it takes more time to put together great visuals with a contextual post, but visuals really can make or break your content.

4. Use examples

Use examples. Your opinion is valuable, but life experiences and real world examples are priceless. You have to make your content relatable. Try using case studies, quoting your friend’s experiences or statistics.  It will help establish authority for you and your blog.

 

5. Format properly

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Make it easy for your reader. You can always start with an outline then continue to expand your content. Make the headings of the outlines pop so the post flows. People, more often than not, will skim your post and just read the major headings, so make sure you capture them right there.

6. Be there when they search for you

Not everyone is going to have a huge following when they write a post. Make sure you have a strategy to actually get people reading your posts. 

  • Email newsletter: Send your opt-in email list a notice when a new post is up!
  • Social: Bring it up to your social media, be it stories, or captions. Use them!
  • SEO: Optimize your post to rank for long tail keywords so when people search, they find you.
  • Write regularly: Over time, you will grow a following on your blog with a regular blog update. Who knows people who regularly check back at your site. 

If you manage to do these things right, over time, your blog posts will no longer feel like a chore, and you’ll reap the benefits of regularly blogging!

How to start a fashion blog

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How to start a fashion blog?

Have the desire to contribute to the fashion industry but unsure of how to possess stronger presence online?

Social Media

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You can start by extending your reach by integrating your blog with social media. One way is through Instagram. For example, you can upload and notify your readers of a new post through interactive Instagram stories! It is one of the fastest means to boost the growth of your blog organically.

Tips for new bloggers

1. Quality Content

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Always remember that this industry is free entry, and that means there are many influencers like you. The aim is the same: To pursue your passion and profit by working with brands.

At this highly saturated stage, many brands are also highly wary and careful about their selections of the bloggers. As blogs are more of a long form content, numbers is not enough to represent. The content needs to be well-written and engaging in a blog to attract big brands. And this brings us to the next point.

2. Remember your value

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Know what you are good at, and the reason you started. Do not worry, everyone is self-conscious when making a sales pitch. “Am I overselling my writing? Am I overestimating my reach?” Let your audience and numbers speak. You have nothing to fear. Avoiding such thinking from the get-go is imperative. If you do not value your work, no one else will.

3. Collaborate and make friends

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Collaborations will help you get noticed by competitor brands and broader audiences. It is a win win situation. It is a natural tendency to be wary of collaborating with brands in the very beginning. But make sure to associate with brands that are related to, and add value to your endeavour. Do not do it for the money, think from the perspectives of your readers.

4. Give value to your readers

A blog is successful as long as it has a good readership. Therefore, it is essential to ensure that your readers derive value out of your writing. Be sure you invite people to share opinions on your blog. Respond to comments on posts promptly. Talk to your readers. Know that they mean something to you. If you keep your readers engaged, you’ll inevitably create a loyal readership.

5. Love your blog and what you do

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People can see your passion through your words. The effort you put into your entries may eventually amount to something. It is essential to keep in mind that the above suggestions may help you get on the right track faster. But you will make your own mistakes and face some challenges along the way.