Guide to develop a digital brand presence

social media, online presence, brand

Establish your digital brand presence online

If you want to turn your small business into a big one, at some point you’re going to need to go digital. There’s even more money to be had online, whether that’s from becoming a social influencer, turning online ads into brick-and-mortar sales or something else entirely.

How to start?

digital presence, goal, where to start

But getting started can be tricky. You’re an expert in your business, but just because you know how to provide a great product or service doesn’t mean you know how to get strangers on the internet to buy it. What do you need to make a great website? Where should you focus your energy when developing your online presence?

We’ll walk you through three must-haves for any small business going digital: building a website, establishing the brand on social media and creating an email list. If you can do just those three things, you might not become the next online empire, but you’ll at least be off to a good start.

1. Build a website

build a website, digital brand presence, digital brand website

Making a website seems impossible for some, especially those who do not consider themselves tech-savvy. But you don’t need to be Mark Zuckerberg to create a landing pad for your customers or audience. Web builders such as WordPress or Squarespace can make it relatively simple.

That’s the key: stick to simple.

You might think that a simple webpage is boring, but look at the Entrepreneur page you’re reading right now: You don’t see a bunch of crazy flash objects or pop-ups. Instead, you see white space. You see images with 3:2 ratios (3 pixels in width for every 2 in height) and black text that’s easy to read.

This simple style allows us to create content easily, which keeps us consistent. Entrepreneur doesn’t post one article every couple of weeks — we write and publish new pieces every day, so the site is always fresh when you come to read it. In the same way, you don’t want to throw all of your resources into a single page that you’ll never be able to update or add to.

Persist and perservere

This is a long term work in progress. Do not do too much, you’re only going to make it harder for yourself down the road if you try too hard.

Be honest: to yourself and your reader

Consumers expect a page to load in two to three seconds. If the page doesn’t load quickly enough, many people will abandon the website before they even get to see it. Chance wasted.

This advice is critical if you are selling a product or service on your website. If you are going to have a main website to link your socials,  please optimize your marketing funnel. This ensures effective consumer conversion from lookers to buyers. 

Companies lose billions every year from customers who abandon their online shopping carts. There are a million reasons why this might happen, and you can’t control them all. However, you can control your website by simplifying the process. 

2. Establish your brand on a social media platform

social media, social media marketing, social media instagram

Focus on establishing your brand on a social media platform, not every one. It is hard to maintain and try to go viral on every platform. 

Locate your audience

audience, social media

Do some research on where your target audience like to be at and focus your efforts there for a start. Regardless of which platform you choose to invest in, here are two important tips to build a successful social presence.

Consistency.

Like your website, this is a long term investment. You will not start going viral with your post. Even if you do, one post is not enough. Look at how social media influencers and powerful brands start. They are well aware of the importance of consistency if they want to make content creation their job.

One tip may be to schedule your posts. It is always good to plan in advance. Stick to it. Don’t get swayed by comments or get impatient if you don’t see results right away. Learn and get better as you go along. You will grow, and changes will bound to happen. With time, your audience will start noticing your hardwork and grow along with you. 

Approachability

Be there for your followers. If a customer has a complaint, he or she might reach out to you on social media to ask about a solution. The way you react in those moments will define how many of your potential customers see you. So try to make sure you always put your best foot forward — you never know who might see your post or what kind of following they have.

Instagram OR Facebook: Which is better for your blog?

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Instagram or Facebook?

Both dominating social media with numbers and popularity. With over 500 million active users, monthly, they are the perfect platforms for brands. That is how social media is a huge trending tool for marketing campaigns.

If you haven’t heard about this, both tech giants are closely linked. Facebook is the parent of Instagram, and yes, that explains why Instagram is such a huge success!

Although they are both social media platforms, they should be approached differently to maximise your gains for your unique social media marketing campaigns and targets.

Let’s talk about the parent company first, shall we?

Facebook

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Facebook is actually the most popular social media platform, with 72% of the entire Singapore population on it.

This is why Facebook is so successful; with features that:

  • Allow businesses to increase website traffic,
    • Drives crowd to website with Facebook Page or Posts
  • Create brand awareness, and
    • Through frequent Facebook posts and updates on Brand’s Page
  • Improve communication and interaction with local audiences
    • Able to answer and interact immediately, directly with customers through Brand’s Facebook Page

Here’s a few strategies to start engaging a crowd.

Share industry-related articles such as thought leadership articles, videos and photos

facebook, share, like, facebook article, facebook engagement

This way, you will start a sharing trend to get more people engaged in their timelines. With this, you can also start connecting with like-minded people. This forms a group of people whom you can reach out to for brand engagement.

This also proves that your brand is all caught up, and is interested in educating the crowd to have no consumer-brand gaps.

Transparency and authenticity is what people love nowadays.

Periodically start discussions and encourage the audience to share their thoughts

facebook, social media scroll, social media feed, facebook feed

People always say communication is key. Have an idea to start a new product/service? Share the basic concept and test the waters! If people like it, then you are good to go!

Also, it will be a great way to understand consumer’s perspective. You may think that you are doing great, but it may not be so.

Always check back with your customers to be ensured 100% authenticity.

Collaborate with Influencers for Contest or Giveaways

giveaway, influencer marketing, free

As influencers already have a group of followers. You can leverage on them to create an impressions. Remember that partnership with any influencers leaves an impression of you on customers. By partnering with influencers, you can constantly engage with consumers through influencers. This way, a brand like yours will be able to imprint lasting impressions on them. If they remember you, then there will be a higher possibility of them to purchase from a brand solf by an influencer they look up to!

Next, let’s move on to Instagram.

Instagram

instagram

What is it?

A photo-sharing social media platform that allows users to interact in the forms of visuals, comments and likes.

How popular is it in Singapore?

Youths are the popular crowd on Instagram. As reflected in a TNS global study, 85% of 16 to 24-year-olds are active on Instagram.

If your target age group is here, good news for you!

This is why Instagram is so successful; with features that:

  • facilitate the increase in website traffic,
  • excelling in creating brand awareness and
  • helps brands communicate and interact with local audiences.
  • With its recent update, Instagram is also becoming more business-friendly with the addition of accessible contact button and links to company website.
  • So many Instagram famous influencers

It is really the first choice when it comes to social media campaigns.

Here’s a few strategies to start engaging a crowd.

  1. Collaborate with Influencers for Contest Giveaways
  2. Get Influencers to do social postings in the form of Instagram stories, pictures or boomerang videos. Through the usage of attractive images of the products, it should entice the consumers.
  3. Move away from advertising products. Engage followers and update them with events such as New Year’s Party, upcoming collaborations with influencers or even warehouse sales.
  4. Ride on trends. Hot topics such as Pokemon Go will interest the consumers, create positive association and draw them towards the brand.

Instagram or Facebook: Singapore’s market

instagram or facebook, instagram, facebook, social media

Whilst both are popular in Singapore, Instagram has proven to be more effective as for influencer marketing, with a higher engagement as follows.

Instagram: 4.2 billion likes  vs  Facebook: 1.71 billion on a daily basis.

Why?

The simple interaction feature may be a possible explanation for the higher engagement with brands on Instagram. The simple act of liking a post by double tapping or replying to a story by swiping up may drive higher engagement. This is especially tempting for brands who wants to engage with their consumers.

Facebook is not obsolete

Largely informational, consumers can find more information about a company or a brand through its Facebook page. Brands can engage their target audience with articles and content to generate shares and discussions.

Conclusion

Depending on the purpose and nature of your venture, both platforms are viable tools to boost a brand’s social media marketing strategy as they serve different needs, and a relatively different target audience. A tip would be to figure how you can leverage on both platforms to maximise your reach and increase your social media presence.

5 Singapore lifestyle blogs you won’t want to miss

What are the ACTIVE blogs? Here’s 5 Singapore lifestyle blogs that you might have missed.

blog, gifs

Who still update their blogs frequently nowadays? Do you find it hard to find people sharing their intriguing lives through their insightful blogs?

Why are blogs here to stay?

love blogging, blog is here to stay

One reason why blogs are such a good place for information because people revel in the feel-good feelings that accompany such posts. Reading them is as though vicariously living through them at times and relating to the circumstance. Here’s 5 bloggers that still updates the blogs frequently with a variety of topics. It will be easy to relate to their writings, after all, they are local, which means that some situations may be too familiar. So, what are you waiting for? Check their blogs out.

captslowyeo, melissa yeo

This blogged owned by Melissa is called Captain Slow Yeo. A click into her blog is one food haven you won’t want to miss. Featuring a collection of delicious food reviews and beautiful photos, we promise you unlimited salavation!!

Singaporeans love food, and we can’t stop finding where’s the best eats in our sunny country. Using that to her advantage, she visits many places across the island. Ranging from those we raved-about to places that are slightly more obscure, you can experience them all.

Other than simply making you immensely hungry, her blog showcases her extreme enthusiasm for food that definitely warm your heart.

 

the occasional traveller

 

Jaclynn’s passion lies in travelling and, while her website’s name suggests otherwise, it shows. A Singaporean girl who knows what it’s like to balance work and wanderlust, she has quit her job in 2016 to focus on full-time travelling, filling her blog up with informative and undeniably exciting posts about her off-road adventures. Writing in forms like journals with tips, you can plan your own trips with a broad range of reviews and things that inspire wanderlust. The idea behind this blog is to remind you to take that time off for your next trip. Travelling is still possible even if you are short on time.

alexis cheong, blog

Alexis’s instagram are sneak peeks you could get of her blog. And that enough is telling you how much her blog will make you want to to jump right into adventures. Travel adventures with pictures of her food are such a tempting combination. Wanderlust may really be the perfect word to describe Alexis. Apart from being a fan of good meals and travelling, she participates in various forms of entertainment. Her blog extents from travelling to beauty, technology and entertainment. Here’s one if you want a complete one from someone you can relate to.

the wacky duo, kids, parents, lifestyle, blog, dad, father, 2 kids

This blog covers the adventures of 2 very cute chldren. By a loving father, this blog is perfect for parents looking for cool and fun places for your next family outing. This blog is one that is easy to read. Even if you are not a parent, it can also be a good place for you to gather information on the latest places in trend. Be ready for lots of exclamations and affection as The Wacky Duo is not your average blog!

mons-diary, blog

This multi-talented lade, Monice updates her blog with many of her life happenings and sprinkle of interests. Started in 2012, she pursued her passion, making a name for herself with her craft. You can really get to know Monice through her engaging charm that comes in her posts. From travel, beauty, food, you can count on Monice to provide you with just the information you need.

That’s it folks! We hope that you like their stories!