Getting to know Singapore instagram influencer Andrea Chong

“I don’t believe in off-days or weekdays… You should be lucky that there’s work. You should be paranoid if there’s no work.”

Credits: PAKKEE TAN (

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Andrea Chong, You know her by her Instagram handle @dreachong.  With over 300k followers, has made a great name out of her handle internationally at an extremely young age!

Let’s get to know her better through a summarised version of her interview with harpersbazaar.

You may be surprised that but Andrea never started out wanting to be a social media influencer.

I grew up wanting to be

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“I grew up wanting to be a teacher. It all began with a hosting gig and modelling for online stores,” she says. “I started taking photos of my outfits, people started following me for what I was wearing, then it took over my life and became a career.”

It must not be easy to sustain a career as an influencer for so long. Let’s find out what’s the drive thats keeping her going for so many years.

My philosophy is…

I work hard, I don’t play at all. The opportunity cost of taking a break is too much. I’m young, I don’t believe in off-days or weekdays… You should be lucky that there’s work. You should be paranoid if there’s no work.

A typical day for me is…

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Waking up at 5:30am and sleeping around 11pm. She says that she have no social life. Started working at 17, and that has always been her focus. 

Andrea’s daily routine include sending her dad and boyfriend to work, do some shoots and spend the rest of the day replying emails, coming up with concepts or attending meetings.

I like to explore…

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Unconventional travel destinations. I went on a safari in South Africa where I saw lions up close and tried zebra meat. I got to sleep under the stars in the Sahara Desert, and I loved Chefchaouen in Morocco – it’s the blue version of Santorini.

With so much competition out in the influencer marketing sphere, how does she remain true and authentic?

I stay true to myself by…

Telling myself “I’m not doing the best that I can.” I set a very high standard for myself; I need to be better, be it when it comes to writing, shooting or creating content.

The goal is to…

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Be behind the camera, working on the production and creation of content that I have control over. I also want to be a mum, I’d be a total soccer mum. I value family time a lot—I always make it a point to have at least one meal a day with my dad.

Here’s concluding with a motivational do what makes you happy from @dreachong!


What you love; do what makes you happy. But if you want to make it your career, be smart and savvy about it. Think about how you can make it profitable.

Influencer marketing: How startups can partner with influencers?

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Influencer marketing | The marketing rules are changing and smaller companies are working to catch up

Lately, many brands connect with social media influencers to promote their products/services in hopes to build a brand efficiently. 

Why influencer marketing?

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No one likes ads. Let’s admit it. If brands keep pushing it right at consumers in hopes to boost sales, this only interrupts user’s experience. Customers see so many ads daily that they are unconsciously turning them out.

Power of social media

Partnering with influencers one of the powerful ways to reach a wider target audience base. Startups can focus on influencer marketing because influencers have thousands of followers. This easily command “fans” to act along with a effective campaign simply with one well-timed photo/caption. Business owners, then, can save time and money on reaching out to the target audience to expose their brand.

Long form content like blogs should still stay, although social media platforms are gaining more traction. Instagram and Facebook are the preferred channels for Influencer engagement.  Good news is, you can make use of these popular social media to increase your reach for your blog. 

Find out more about how long form content is still attractive for influencer marketing.

In addition, here’s a list for why startups should work with influencers.

Accurately reach target audience

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If we look at the brand building, there is always a reason big brands pay celebrities to endorse their brand. In contrast to traditional advertising, influencer advertising places products within the organic content. It creates an authentic appeal and a more pleasurable experience for consumers. 

Find out how to work with influencers here!

“Seeing the right target audience (which is also area specific sometimes), the trust their followers have in them and the organic nature of that following help startups to reach the right audience at the right place and time,” shared Mehra.

Create a Winning Advantage

Generally, brands collaborate with influencers to promote the brand by sharing the news of their latest product launch. This is usually done in the format of stories or a post. Because of the reach and engaged audience an influencer has, brands can tap into when launching a new impression.

How to find the right influencer?

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The main thing to note and keep in mind is to find the right influencer for your target audience with good engagement and genuine following. With a good context and creative input from an influencer, a brand can create a winning advantage and differentiation right at the start.

Drive More Engagements

Most people consider other’s opinion online before buying a product or using a service. That’s how word of mouth is triumphing social media.

How to start influencer marketing?

You can start by identifying key opinion leaders from that related segment. For example, leading beauty influencers with a decent following that meets your budget. You stand a better chance if they share an affinity with your brand and is already a user. This builds a more authentic relationship by partnering with them and building a long-term relationship.

You will definitely be the ‘lucky’ one to tell your brand’s story to their followers through he/she.

Influencer marketing done right

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If influencer marketing is done right, can not only help a brand to raise awareness or achieve massive reach. 

Guide to develop a digital brand presence

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Establish your digital brand presence online

If you want to turn your small business into a big one, at some point you’re going to need to go digital. There’s even more money to be had online, whether that’s from becoming a social influencer, turning online ads into brick-and-mortar sales or something else entirely.

How to start?

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But getting started can be tricky. You’re an expert in your business, but just because you know how to provide a great product or service doesn’t mean you know how to get strangers on the internet to buy it. What do you need to make a great website? Where should you focus your energy when developing your online presence?

We’ll walk you through three must-haves for any small business going digital: building a website, establishing the brand on social media and creating an email list. If you can do just those three things, you might not become the next online empire, but you’ll at least be off to a good start.

1. Build a website

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Making a website seems impossible for some, especially those who do not consider themselves tech-savvy. But you don’t need to be Mark Zuckerberg to create a landing pad for your customers or audience. Web builders such as WordPress or Squarespace can make it relatively simple.

That’s the key: stick to simple.

You might think that a simple webpage is boring, but look at the Entrepreneur page you’re reading right now: You don’t see a bunch of crazy flash objects or pop-ups. Instead, you see white space. You see images with 3:2 ratios (3 pixels in width for every 2 in height) and black text that’s easy to read.

This simple style allows us to create content easily, which keeps us consistent. Entrepreneur doesn’t post one article every couple of weeks — we write and publish new pieces every day, so the site is always fresh when you come to read it. In the same way, you don’t want to throw all of your resources into a single page that you’ll never be able to update or add to.

Persist and perservere

This is a long term work in progress. Do not do too much, you’re only going to make it harder for yourself down the road if you try too hard.

Be honest: to yourself and your reader

Consumers expect a page to load in two to three seconds. If the page doesn’t load quickly enough, many people will abandon the website before they even get to see it. Chance wasted.

This advice is critical if you are selling a product or service on your website. If you are going to have a main website to link your socials,  please optimize your marketing funnel. This ensures effective consumer conversion from lookers to buyers. 

Companies lose billions every year from customers who abandon their online shopping carts. There are a million reasons why this might happen, and you can’t control them all. However, you can control your website by simplifying the process. 

2. Establish your brand on a social media platform

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Focus on establishing your brand on a social media platform, not every one. It is hard to maintain and try to go viral on every platform. 

Locate your audience

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Do some research on where your target audience like to be at and focus your efforts there for a start. Regardless of which platform you choose to invest in, here are two important tips to build a successful social presence.


Like your website, this is a long term investment. You will not start going viral with your post. Even if you do, one post is not enough. Look at how social media influencers and powerful brands start. They are well aware of the importance of consistency if they want to make content creation their job.

One tip may be to schedule your posts. It is always good to plan in advance. Stick to it. Don’t get swayed by comments or get impatient if you don’t see results right away. Learn and get better as you go along. You will grow, and changes will bound to happen. With time, your audience will start noticing your hardwork and grow along with you. 


Be there for your followers. If a customer has a complaint, he or she might reach out to you on social media to ask about a solution. The way you react in those moments will define how many of your potential customers see you. So try to make sure you always put your best foot forward — you never know who might see your post or what kind of following they have.

The Top Five alternative sites for Singapore News

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Singapore news

We all know Singapore’s media news giants that brings us all the latest around the world news. For example like Straits Time and Yahoo are two popular news sites that Singaporeans visit frequently for reliable information. If you are looking for alternatives for fresh perspective, here’s the right article for you. In courtesy of, here’s the top five alternative news sites based on their web traffic.

First of all, what is web traffic?

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Web traffic is the amount of data sent and received by visitors to a website. Which is essentially how many people have visited and have read/seen your content. Below are some estimations from – 2.6 million page views per month

This may not be everyone’s favourite site in terms of its reputation, but humans are curious creatures. Indirectly, this website operates the same manner as STOMP, which ironically is under SPH. It is the same reason why STOMP has the highest page views among all the SPH websites! Unfortunately (or fortunately), government announced The Real Singapore’s administrators are suspended and are required to cease operations because articles were against national harmony. As a result, the authorities have clamped down on a website’s operations here for the first time. – 1.7 million page views per month

Mothership is a Singapore-born Internet media company and one of the largest digital platforms in Singapore, with a potential average monthly visitorship of 5.9 million. 75% of their readers are on mobile, and we connect with them by creating high-quality multimedia news and entertainment content that encourages social sharing. 60% of their audience ranges in between the ages of 25 and 44.

Other than creating news content, they also specialise in digital marking where they also help brands speak with digital audiences through our content marketing services.

Coming in a respectable second is socio-political site, Mothership, the only other alternative news site in Singapore to cross the 1 million page views per month mark. The news are better curated and edited here, with proper sourcing, interviews and backgrounding. Check it out! – 838,700 page views per month

Almost a socio-political site, this is a a relatively new site! With its high traffic record and a targetted focus on Singapore related news, they should meet the MDA’s criteria for registration! They have great potential, so keep watching! – 540,000 page views per month

Another socio-political site, where its written content is similar to The Real Singapore. Although their content may be controversial, but remember to always take what you read online with a pinch of salt. Most of all, its respectable that this site manages to stay real and still command a respectable half a million page views each month. – 510,000 page views per month

One of the first few pioneers to challenge the mainstream media in Singapore. TOC seems to claim to be Singapore’s longest-running independent online media platform, with a wide variety of topics covered! In essence, they aim to examine the issues that matter, or should matter, to Singaporeans. Through reflecting the diversity of life, ideas and opinions.

Therefore, Singapore’s future is best served by having an informed and involved citizenry, with access to a wide range of news sources and views. Maybe, Theonlinecitizen is just be an open and vibrant environment where Singaporeans can share and debate ideas and opinions!